Cannes Film Festival

Widely considered the most prestigious film festival in the world, the Cannes Film Festival, named after its coastal French host city, uses a stylized olive branch to emphasizes both its association with the Mediterranean coast - an area where olive trees are ubiquitous - and with excellence - from which laurel wreaths are commonly made. Used as a type of quality seal, the hand drawn style of the olive branch juxtaposed with both its oval frame and the capitalized serif word mark presents an image that is artistic but serious.

 

Out of Print

Mimicking the retro style of yesteryear to reflect the classic vintage book cover designs adorning its t-shirts, the logo of Out of Print is a round rubber stamp imprint whose highest use coincided with the golden age of ribbon typewriters. Appropriate not just in style, but also in substance, the name is a play on the words of a book classification or notification, something with which rubber stamp imprints are commonly associated. The irony is that the appropriateness of its mark can also cut the other way as a weakness because although as a name, "Out of Print" is distinct and unique, as a statement it is generic. This potential weakness, though is offset by the context in which its names appears, a good example being its website address, outofprintclothing.com, which clearly describes its mission.

 

Saginaw Sting

Combative logos are the order of business for most American sports teams and rightfully so because of sport's parallels to military battles. The Continental Indoor Football League's Saginaw Sting is no exception, employing a aggressive, soaring wasp as a visual metaphor to represent what is an abstract team name. If the role of a sports team's identity is to promote competitive loyalty and solidarity, this mark succeeds admirably with a color palette reminiscent of traditional army hues.

 

The Rancon Group

The logo of real estate and financial services company, The Rancon Group, evokes wisdom and confidence by embedding a silhouette of the knightly chess piece, as a symbol of strategy, in the negative space of its capital R. In what is an enigmatic field to many, the visual association is both clever and effective in portraying the company as a trusted advisor and safe haven.

 

Three Thieves

The Cooking Channel's Three Thieves show, follows a gang of three "regular guy" wine enthusiasts as they traverse the globe looking both to change the way that the American public thinks about wine and looking for quality wines to bottle and sell for a "steal" under their own label. This unique and fun concept is matched by a complimentary logo which expresses appropriately, if a little cryptically, the identity of the group and its exploits.

 

Ivanka Trump

Sophisticated and stylish, the logo representing the fashion label of Donald Trump progeny, Ivanka, reflects the upmarket, fashion conscious audience to whom its products are targeted. The restrained uppercase serif typography anchors the mark and sets the tone and context in which the stylized monogram conveys luxury rather than frivolity which it would risk doing in isolation.

 

Mongrel Boots

Using a quirky, stylized symbol to represent the rugged, irreverent nature of the company's identity, Mongrel Boots' mark is quintessentially Australian logo.

 

Majestic American Line

Recalling the romantic heyday of luxury train travel, the mark of Majestic American Line both in name and appearance excites the imagination.

 

Flying Pig Photography

Formerly known as Southern Wedding Photography, the Flying Pig Photography name was borne out of both the blandness of the former name and a desire to more accurately convey the company's experience and philosophy. The flying pig was selected as the mascot both as a visual way to express fun and fantastical whimsy but also as a metaphor for "something extraordinary". With an elegantly illustrated flying pig set against a sky of navy blue and framed by a puffy cloud for dimension and perspective and anchored with whimsical typography to match, the end result is quite lovely.

Credit: Brand Clay

 

Johnson's Hot Dogs

Located in Upland, California, Johnson's Hot Dogs presents a warm, friendly impression with its caricatured literal hot dog mascot. Harnessing the power of visual identity to create positive first impressions, the family owned "hot doggery"'s logo punches above its weight with a mark that outshines those of typical locally owned, very small businesses. Shunning the well beaten path of Microsoft Word produced word marks, the logo's strength lies in its distinct imagery and colors which not only sets it apart from competitors, but gives its own business personality.

 

Cindy Crawford Style

There's something very pleasant and homely about the logo of Cindy Crawford Style - a partnership between model, Cindy Crawford and U.S. retailer, J.C.Penney - which combines a simple but elegant CC monogram with soft pastels in an appeal to homemakers and housewives.

 

Henri Ehrhart

Although common in strategy, the monogrammed logo of French winery, Henri Ehrhart is very pleasant in execution, expressing a personal touch to offset its staid, yet sophisticated typography.

 

Clayhouse Wines

Paso Robles based Clayhouse Wines plays to its strength with a logo whose cursive signature reflects the hand-crafted nature of its wines and the four generation legacy of the family owned winery. It's balanced visually with a sophisticated rendering of 'WINES' neatly tucked underneath to create what is a simple, but effective mark.

 

Humble Pie

Drawn in a style typical of the 1950s, Humble Pie drawns on the equity and romanticism of a simpler era with a fun, friendly mark which aims to graphically mimic the feel and atmosphere of its Arizona based gourmet pizza establishments.

 

Inventionland

Combining a light bulb and gear wheel, the symbols of ideas and innovation, Inventionland's logo clearly expresses its purpose as an ideas lab with a mark that, although fairly obvious in concept, is sharp in execution.