University of Washington Huskies

The stylized husky logo of the University of Washington is a simple, expressive and beautifully illustrated mark which lends itself almost flawlessly to every necessary application, from digital to print to merchandise. Memorable and unique, the logo is a proud visual representative for the university's athletic teams.

 

Golden Lions (Transvaal)

Formerly known as the Transvaal Lions and the Gauteng Lions, The Golden Lions is a South African provincial rugby union team whose storied history stretches back into the late 19th century. It's mark gives the organization a proud face and acts as a strong visual metaphor not unlike tribal war totems.

 

Gateway

Gateway's early success in selling computers directly to consumers was attributed in some degree to its creative marketing efforts, most famously tapping into its rural American ties by shipping its computers out in cow-spotted boxes. Officially adopting the cow-spotted box as its logo in 1998 the company's mark presented the company as friendly and approachable in a technology field which was commonly seen as complicated and intimidating. Although the hand drawn nature of the icon and the soft serif typography have since been refined to look more serious, the logo's metaphorical juxtaposition was a fresh, clever, effective concept which earned the company a powerful voice.

 

Binghamton Senators

Inheriting the DNA of its NHL affiliate team, the Ottawa Senators, the logo of the American Hockey League's Binghamton Senators is arguably the perfect minor league logo, reflecting its older cousin's likeness and genetics while sporting its own fun, youthful personality. Its ties to the storied Ottawa hockey franchise afford the team credibility and gravtias, while its caricatured mascot, reminiscent of Asterix characters, plays to the strength of minor league sports which tend to emphasize fun and entertainment over pure competition. Beautifully and expressively illustrated, this mark sets a very high watermark and casts a long shadow over its competition.

 

The Dream Factory

The mission of Canadian charity, The Dream Factory, is to fulfill the once-in-a-lifetime dreams of terminally ill children, a mission which is wonderfully captured in its logo which itself captures the imagination by capturing the spirit of a child's dreams with a soaring airship which acts as a visual metaphor to evoke the adjectives associated with children's dreams: freedom, excitement, adventure.

Credit: Cocoon Branding

 

New South Wales Waratahs

Tightly integrating a rugby ball into the state's floral emblem, Australia's New South Wales Waratah's logo is restrained in concept but fresh in execution, treading well the line between tradition and innovation. Not only this, but the stylized waratah is a creative and appropriate metaphoric emblem for the state's rugby team, executed in a skillful manner worthy of the team it represents.

 

Schaumburg Boomers

The logo of the Schaumburg Boomers is a great example of the type of creative freedom afforded to minor league baseball teams. From the quirky, localized mascot (a 'boomer' being a male prairie chicken) to its strikingly executed illustration incorporating iconic baseball elements and typography, this is the kind of unique mark which excites fans and supporters.

 

St Peters College Peacocks

Represented by a wonderful metaphorical juxtaposition of a beautiful aggressive peacock, the mascot of St. Peter's College was chosen for a number reasons, among being the fact that the land on which the campus exists was once owned by a man named Michael Pauw, whose last name means "peacock" in Dutch.

 

Loyola University Greyhounds

The Loyola University Greyhounds' skillfully composed mascot counter-balanced with slanting text is a good example of two asymmetrical parts combining to produce a symmetrical whole which is both visually interesting and visually pleasing. The depiction of its greyhound, whose artistic quality is self evident, is an appropriately dynamic symbol for the institution's athletic team.

 

Eastern Wayne Wee Warriors

The majestic logo of the Eastern Wayne Wee Warriors is a wonderfully expressive illustration whose quality outsizes the 8U football team it represents.

 

Ebay

Although Ebay's name (an abbreviated form of Echo Bay) is cryptic, sustained publicity has turned what is typically a liability into a valuable asset. Its four letter, two syllable name, along with variable character dimensions, bright primary colors and simple typeface combine to create a fun, friendly, approachable logo echoing the feel it aims for in its user experience.

 

Pepperdine University Waves, 1998-2003

Pepperdine University's athletic team was formerly represented by the greek mythological god, Triton, as a personification of its waves mascot, a creative choice, but also a slightly ironic one considering the university's Christian roots.

 

Kent State University Golden Flashes

Originally known as the Silver Foxes, influenced by the Kent State University president's raising of the breed on his farm, the name was later changed to the Golden Flashes after a college-wide team naming contest following the controversial firing of the president in 1926. The mark plays on the idea of a diving golden eagle (which can reach speeds of up to 150 miles/hour), to create a wholly original and expressive identity - an important ingredient in generating fan enthusiasm and team support.

 

Lehigh Valley Iron Pigs

As a testament to the area's rich steel history, Minor League Baseball's Lehigh Valley Iron Pigs are named after raw steel, known colloquially as "pig iron". Quite apart from its practical strengths - simple lines, basic color palette and balanced proportions - the logo is a wonderful visual interpretation of the team's identity which has been resoundingly endorsed as evidenced by the team's strong merchandise sales.

Credit: Plan B. Branding

 

Miami Heat

Representing its abstract mascot with a flaming fire[basketball]ball is a creative solution for the NBA's Miami Heat. Although the tail end of the flame could use some refinement and the hoop is a slight distraction, overall this mark is both visually pleasing and functionally practical for its wide range of application requirements.