Brussels Airlines

Drawing from the imagery of an airport's runway lights, Brussels Airlines evokes one of the more pleasant (and possibly exciting) experiences associated with air travel, whether its the anticipation of taking off or landing. In shying away from nationalistic imagery commonly associated with national carriers, the logo could be accused of being generic, but the international nature of the city and the strong color scheme adequately refute this.

 

Toldeo Mud Hens

The Mud Hens logo employs classic baseball typography and colors to evoke the romantic feel of the sport's American heritage characterized by the memories of yesteryear's happy summers and simpler times. The polished, family friendly illustration is set inside a visually pleasing symmetry and cleverly framed by an egg shape.

Credit: Studio Simon

 

Petopia.com

An early dot-com era online retailer, Petopia.com's logo was a clever word mark whose initial letter doubled as a parakeet to represent its pet supply focus while infusing personality and complimenting its fun, casual typeface to mirror the pet ownership experience.

 

United States University

Private, for-profit college, United States University, attempts to project gravity, sobriety and academic credibility with a university seal mimicking those of its older, more respected cousins (and possibly those of the federal government). Undermining this to a degree is the almost comical magnitude of its out-sized name playing on the idea that if being named after a state is good, then being named after a country is fifty-fold better. Setting this aside, it's a beautifully and elegantly rendered mark which tends to succeed within the limitations of its field.

 

Tim Warner Cable

Although originally designed as a logo to represent its parent company, Time Warner Cable's eye / ear icon's strength is in its long history and uniqueness. As an expression of its identity and values, it portrays the company as a simple, friendly gateway to the world of entertainment and media.

 

Ivanka Trump

Sophisticated and stylish, the logo representing the fashion label of Donald Trump progeny, Ivanka, reflects the upmarket, fashion conscious audience to whom its products are targeted. The restrained uppercase serif typography anchors the mark and sets the tone and context in which the stylized monogram conveys luxury rather than frivolity which it would risk doing in isolation.

 

Cannes Film Festival

Widely considered the most prestigious film festival in the world, the Cannes Film Festival, named after its coastal French host city, uses a stylized olive branch to emphasizes both its association with the Mediterranean coast - an area where olive trees are ubiquitous - and with excellence - from which laurel wreaths are commonly made. Used as a type of quality seal, the hand drawn style of the olive branch juxtaposed with both its oval frame and the capitalized serif word mark presents an image that is artistic but serious.

 

Henri Ehrhart

Although common in strategy, the monogrammed logo of French winery, Henri Ehrhart is very pleasant in execution, expressing a personal touch to offset its staid, yet sophisticated typography.

 

Majestic American Line

Recalling the romantic heyday of luxury train travel, the mark of Majestic American Line both in name and appearance excites the imagination.

 

Walt Disney Animation Studios

Evoking the history of the enterprise, the Walt Disney Animation Studios logo employs a classic vintage sketch of its preeminent character set in the faded hues associated with its early work. By adopting a classic hand-drawn feel and giving equal prominence to the iconic Walt Disney signature and Mickey Mouse illustration, the company is able to depict an authentic, quality feel associated with its early story telling.

 

Fandango

Fandango's quirky name is a slight liability because of its Spanish roots and cryptic meaning, but its icon, a capital 'F' stylized as a ticket stub, though a fairly obvious solution, is bold, memorable and recognizable when used as a website icon (its primary application as an online movie ticket reservation service). The blue of the word mark's classic film font contrasts with the orange icon to reinforce these qualities.

 

Northwest Airlines

The original logo of Northwest Airlines whose geographical focus is in serving the north western states of the U.S. was a classic whose elements cleverly combined to form appropriate double meanings. The N stands for 'North' while the north-west pointing triangle to its left combines with it to form a W.

 

St. Regis Hotel

Punctuated by an elegant monogram crest set in a golden brown hue, the St. Regis Hotel logo exudes sophistication and tradition befitting its luxury experience. Complimenting the style of the icon, the name uses strong, uppercase serif typography and a cleverly constructed "Saint" abbreviation reminiscent of European style so often associated with heritage and class.

 

Days Inn

Friendly, optimistic and welcoming, Days Inn's logo sets a warm tone and happy impression with a well crafted yellow / blue sunrise mark whose conspicuous presence atop tall freeway signs acts as a welcome herald to weary travelers.

 

Starshine Academy

The Starshine Academy is represented by a vividly creative visual metaphor depicting its mission to sow seeds of hope by sowing the "world's best [community] schools where they've never been grown before" in an effort to transform the lives of children throughout the world.