Mimicking the iconic desert rock formations of its geography, Utah's tourism logo evokes an exotic, adventurous feel which is more explicitly expressed in its"Life Elevated" tag line. The dusty orange hue compliments the brand's message of adventure while the word mark strategy plays to the strength of the name by preventing competing elements from diluting it.
The Boston Bruins' custom badge lockup shies away from the popular trend of slick, athletic illustrations in favor of a classical stylized bear mascot with a polished, modern feel and in doing so, successfully showcases its past while embracing the present
Symmetrical and compact, the monogram of the University of Missouri is quite simply very pleasing to the eye with the arms of the M mirroring the arms of the U in a fashion not unlike Lego pieces. While the mark looks great on merchandise, the one downside of this lockup is that in naturally reading from top to bottom, the tendency would be to assume that it's referring to something like Missouri University.
The trade-off between using a monogram and a graphic is often a choice between being descriptive (usually geographically, see the New York Yankees monogram) and expressing personality (see Baltimore Oreoles). What the Arizona Diamondbacks logo achieves is both with its D-shaped snake (diamondback), whose creativity and expression breathes personality and life into the team's identity, something for which the league's logos are not typically known.
Representing its abstract mascot with a flaming fire[basketball]ball is a creative solution for the NBA's Miami Heat. Although the tail end of the flame could use some refinement and the hoop is a slight distraction, overall this mark is both visually pleasing and functionally practical for its wide range of application requirements.
The NHL's Ottawa Senators logo is an impressively crafted illustration of a resolute ancient Roman senator, constructed using strong stroke lines which lends itself very well to both single color and embroidered applications on merchandise, the sale of which makes up a large portion of franchise revenue. Well balanced and framed by a metallic 'O' for Ottawa, the logo serves as a proud symbol and an appropriate representation of a competitive athletic team.
The stylized husky logo of the University of Washington is a simple, expressive and beautifully illustrated mark which lends itself almost flawlessly to every necessary application, from digital to print to merchandise. Memorable and unique, the logo is a proud visual representative for the university's athletic teams.
Designed in close association with Nike, whose founder, Phil Knight, is an alumnus, the single letter monogram of the Oregon Ducks is a beautiful specimen, sleek and strong with a typeface to match, representing typographically the qualities of a top flight athletic team.
Following a handshake deal between Walt Disney and the university's athletic director, Leo Harris in the 1940s, the University of Oregon adopted the iconic Donald Duck as its official mascot, tying its image indelibly to the House of Mickey in a novel move which has withstood the test of time.
Arizona based Community Food Bank succinctly expresses its mission with an icon combining common symbols of food (wheat) and eating (fork) with a symbol of compassion, the heart. Using casual brush strokes and a san serif font conveys the approachability and friendliness characteristic of successful charitable organizations.
Originally known as the Silver Foxes, influenced by the Kent State University president's raising of the breed on his farm, the name was later changed to the Golden Flashes after a college-wide team naming contest following the controversial firing of the president in 1926. The mark plays on the idea of a diving golden eagle (which can reach speeds of up to 150 miles/hour), to create a wholly original and expressive identity - an important ingredient in generating fan enthusiasm and team support.
New York based Hofstra University's athletics logo is a wonderful, stylized depiction of its mascot, a lion pride. Because it essentially uses a single solid color (and a yellow highlight) the logo lends itself to versatile application, particularly in the area of merchandising.
Depicting the Spanish style architecture prevalent in the state, the logo of the University of New Mexico juxtaposes a modern graphic with conservative typography to build a beautiful, descriptive and unique identity expressing its academic credentials and modern sensibilities.