Joliet Slammers

Minor League Baseball carries a tradition of novel team identities and the Joliet Slammers are no exception owing to their logo's visual interpretation of a clever word play on the term "slammers", both a slang reference to a prison and a noun for someone who hits bases loaded home runs.

Depicting a baseball diamond in a prison yard surrounded by barbed wire topped walls overlooked by a guard tower, the logo is vividly illustrated in a symmetrical fashion, interweaving the team's name neatly like a jigsaw puzzle. Compounding the rhetorical double entendre, the team's mascot is a black crow nicknamed, J. Bird from the colloquial term referring to prisoners as jailbirds.

Although the area is well known for its proximity to a couple of large penitentiaries, the risk of its convict association being considered a little unsavory seems to be fairly well neutralized by the logo's cartoonish rendering.

[Also see, alternate versions.]

Credit: Studio Simon

 

New Hampshire Primaries

Playing off the state's hosting of the famous presidential primary election every four years which signals the start of the next election cycle, the New Hampshire Primaries cleverly adopted both an elephant and donkey as mascots representing the Republican and Democratic parties respectively.

Credit: Studio Simon

 

Pinkberry

Pinkberry's logo adopts a simple, minimal style popularly associated with the trendy and upmarket, in a move which clearly portrays its frozen product not as mere yogurt, but a luxury dessert experience.

The company's arrival turned the frozen yogurt world on its head by offering a limited set of unique flavor selections at premium prices, immediately casting its delicacies, not as something sweet for the masses, but something luxurious for the discerning.

Adopting the fictional "pinkberry" fruit as a symbol of its unusual fruit flavors, it became a trailblazer and standard bearer in the premium desserts market, aided by a mark which is a rich visual metaphor for its identity.

Credit: Ferro Concrete

 

AbeBooks.com

Online book exchange, AbeBooks.com (formerly Advanced Book Exchange) which acts as a "liaison between booksellers and book seekers" is represented by a unique, creative icon that doubles as both a book with a ribboned bookmark and a bird in flight as a visual metaphor representing its mission to connect buyers with sellers.

 

Benny Gold

Reflecting visually with whimsy his design company's founding philosophy about chasing dreams, flying solo and living free, first expressed on a "Stay Gold" sticker posted around the city of San Francisco, the logo of Benny Gold acts also to showcase and exemplifies his design talents and sensibilities.

 

American Heart Association

The American Heart Association logo is a classic, using a burning torch against the backdrop of a heart as symbol of its ongoing fight against heart disease which claims more lives in the United States than other disease.

 

Starshine Academy

The Starshine Academy is represented by a vividly creative visual metaphor depicting its mission to sow seeds of hope by sowing the "world's best [community] schools where they've never been grown before" in an effort to transform the lives of children throughout the world.

 

Hartford Whalers

The logo of the Hartford Whalers is an abstract monogram whose 'W' combines with its whale tale to create an 'H' in the negative space to create one of the classics of the sporting world.

 

Pepperdine University Waves, 1998-2003

Pepperdine University's athletic team was formerly represented by the greek mythological god, Triton, as a personification of its waves mascot, a creative choice, but also a slightly ironic one considering the university's Christian roots.

 

Kent State University Golden Flashes

Originally known as the Silver Foxes, influenced by the Kent State University president's raising of the breed on his farm, the name was later changed to the Golden Flashes after a college-wide team naming contest following the controversial firing of the president in 1926. The mark plays on the idea of a diving golden eagle (which can reach speeds of up to 150 miles/hour), to create a wholly original and expressive identity - an important ingredient in generating fan enthusiasm and team support.

 

Lehigh Valley Iron Pigs

As a testament to the area's rich steel history, Minor League Baseball's Lehigh Valley Iron Pigs are named after raw steel, known colloquially as "pig iron". Quite apart from its practical strengths - simple lines, basic color palette and balanced proportions - the logo is a wonderful visual interpretation of the team's identity which has been resoundingly endorsed as evidenced by the team's strong merchandise sales.

Credit: Plan B. Branding

 

Miami Heat

Representing its abstract mascot with a flaming fire[basketball]ball is a creative solution for the NBA's Miami Heat. Although the tail end of the flame could use some refinement and the hoop is a slight distraction, overall this mark is both visually pleasing and functionally practical for its wide range of application requirements.

 

Hoovers

A formidable mainstay of the business research industry, Hoovers' brand possesses great name recognition and equity and in choosing to represent itself with a word mark, the company plays to this strength. The logo's horizontal borders and three quarter perspective 'V' injects enough personality to allow it to be distinctive, avoiding the pitfall of many word marks which border on the point of generic disposability (the text could be changed and the mark indiscriminately reassigned to another company with little notice).

 

Three Rivers Press

The old style logo of book publisher, Three Rivers Press, depicts a small boat gently chugging its way upstream in a visual appeal to the times of yesteryear popularly associated with the prevalence of virtues like honor, respect and integrity. In appealing to this imagery and its associations, the mark, in effect, expresses those very qualities upon which the success of literary merchants is founded.

 

Ryerson Rams

Because visual identities don't exist simply as self aggrandizing monuments to an artist's artistic talent, logo design, particularly athletic logo design should be concerned not simply with looking good on paper or screen, but working well in different sizes and on different mediums. The logo of Canada based Ryerson Rams is such a mark which is expressively and skillfully crafted with a single color and simple lines in such a way that it looks great and works practically on everything from ink on paper to embroidery on fabric.