Villa Grano

The logo of Brazilian bakery, Villa Grano, expresses the freshness and quality of its products with a crisply drawn, stylized visual metaphor incorporating a head of wheat and loaf of bread which is underscored with a refined, uppercase rendering of its name. The word mark's thin strokes mimic those of the icon which allow the elements to compliment, rather that compete with one another.

 

Wingnuts

Tapping into the vintage stunt flying theme with a double entendre referring both to an aerial stuntman and a chicken wing enthusiast, the logo of California based restaurant and bar, Wingnuts, is clever, unique, balanced and beautifully illustrated. The mark clearly paints the Wingnuts dining experience as casual and fun, and is testament that the company understands the importance of a visual identity in creating an effective impression.

 

Walden Media

Evoking the excitement and wonder of youth, Walden Media uses a symbol of childhood - skimming pebbles across the surface of a lake - as an expression of its mission to produce family entertainment, while cleverly hiding it's initial in the motion trails.

 

Book Hive, Brooklyn, N.Y.

Using two interlocking books to form a hexagon mimicking the pattern of a bee hive, Brooklyn, New York based The Book Hive offers a warm, welcoming and fun environment to encourage children to read.

 

Harry's Pacific Grill

There's something very pleasant about the way that the logo of Harry's Pacific Grill expresses its seafood cuisine speciality with rippling ocean waves flowing into the crossbar of its leading letter. Descriptive and compact, in shying away from employing the standard fish imagery, the company casts a wider net and creates a more sophisticated image.

 

The Honest Company

Co-founded by Hollywood actress, Jessica Alba, The Honest Company was started in an effort to create "safe, natural, non-toxic, eco-friendly baby diapers and biodegradable wipes, organic bath/skin care and green cleaning products". Alba is quoted as saying, "there are a lot of toxic chemicals in baby products, and these toxic chemicals are linked to not just allergies and asthma, but also autism and ADHD and lots of childhood cancers, and I was horrified that products that were made for babies and children would have these toxic chemicals". With this in mind, the logo of The Honest Company attempts to portray a fresh, natural image and largely succeeds with clean stamp-like mark inset with a clever butterfly mascot whose wings double as leaves.

 

Lancaster Jethawks

The mark of minor league baseball's Lancaster Jethawks is an effective visual metaphor constructed by combining elements of the club's unique identity, from its proud hawk and crossed baseball bats to the emblematic wings representing the area's association with the aerospace industry. Versatile enough that icon variations can be extracted from it depending on the necessary application, the crest-like logo is a strong merchandising asset for the organization.

 

Boston Bruins

The Boston Bruins' custom badge lockup shies away from the popular trend of slick, athletic illustrations in favor of a classical stylized bear mascot with a polished, modern feel and in doing so, successfully showcases its past while embracing the present

 

Home Away (HomeAway.com)

Vacation rentals website, HomeAway.com, uses a birdhouse to good effect as a visual expression of its competitive advantage in the accommodation industry by reflecting its rhetorical allusion to "a home away from home". The novel graphical approach with its subtle association to a chirping bird, emphasizes the personal, homely nature of the home rental experience in contrast to the traditional big box hotel experience, often summed up by comparing a house to a home.

 

Veggie Art

The logo of Veggy Art is an elegant graphical metaphor for its very name and function. In a style mimicking its own artistic sensibilities, the mark is constructed from the company's two carefully sculpted initials designed to mimic its appetizing centerpieces and garnishes which are made entirely from fresh fruit and vegetables. For a company billing its business as fashion from food, its logo certainly reflects this with clarity and style.

 

Divino Winery, Colombia

Colombian based winery, Divino is represented by a compact, expressive logo which is quite ingenuis. Playing on its name, a faux "portmanteau" combing two Spanish words, "vino" meaning wine and "divino" meaning "divine", is an angelic wing sprouting from the word mark's leading letter which is often used to represent divinity. Complimenting this is the hand-crafted, rustic feel which plays on the idea that good wine improves with age.

Credit: Camilo Rojas

 

Pensacola Blue Wahoos

Named for a fish common to the area which is fun to catch and whose name is fun to say, the mark of minor league baseball's Pensacola Blue Wahoos adheres to Brandiose's design philosophy that if "it [can] fit in another city ... it?s time to go back to the drawing board". Employing typography which mimics that of the iconic Pensacola Beach sign and colors which uniquely represent the feel of the city, the logo is a vibrant and fun visual metaphor for the area and the club's minor league baseball experience.

Credit: Brandiose

 

Sydney Roosters

Australia's Sydney Roosters Football Club turns what is an awkward animal and quirky mascot into a strong, proud figurehead whose adoption was rumored to have been inspired by the French national team's mascot, "le coq".

 

Wonka

The logo of confectionary company, Wonka is a beautifully, carefully and elegantly constructed mark evoking the child-like wonder of its legendary cinematic namesake in order to tantalize not just the taste buds, but the imagination.

 

DTE Energy

DTE Energy (formerly Detroit Edison) enlivens the company's identity by borrowing from ancient greek mythology as a symbol of its focus, to turn what is otherwise a disposable brand with a generic, meaningless name, into a memorable one with meaningful personality.