Wichita Wild

An occurrence more frequently associated with small school or little league teams, the Indoor Football League's, Wichita Wild, tears a page straight out of the local amateur league playbook by adopting the logo of a professional sports team from across the pond playing in Australia's National Rugby League, the Wests Tigers. Imitation being the sincerest form of flattery, the Wests Tigers would no doubt appreciate the compliment, but barring a written agreement and a compelling reason, this amounts to identify theft.

UPDATE: We received an anonymous email claiming that the "tiger part of the logo is a generic logo available online with no copyights associated with it. It is not the property of either team, and was found searching through logos". We have not been able to verify this because no links were provided.

 

Xerox

When a brand like Xerox, which has such strong name recognition, adds an icon to its word mark, it only serves to compete for attention, confuses the focus and dilutes the brand's strength.

 

Mikes Pies

Named for its founder, Mike Martin, a former linebacker for the NFL's Chicago Bears, the logo of Mike's Pies is simple, friendly and distinct, and although not particularly inspiring, it is effective in drawing on the strength of its celebrity association by name and its standard bearing Key Lime Pie by graphic. While its emphasis on the lime is appropriate considering its history and award winning status, it may be a hindrance to its efforts to be known for its other pie and cheesecake offerings.

 

YesterdaysClues.com

Although logos should typically be as versatile as possible by shying away from a dependence on multiple colors, gradients and intricate details, those which exist solely in the digital realm tend to be afforded greater leniency. The mark of blog, YesterdaysClues.com is a case in point, whose photo realism and vintage style vividly compliments its content which showcases and examines photos, postcards, books, magazines and advertising from the late 19th and early 20th centuries for fascinating clues to unlock the past. [Also see, alternate versions.]

Credit: Elevation 7

 

WestEnd Films

The logo of London based film financing, sales and production company, WestEnd Films, is a signature-like visual portmanteau of its initials which is both versatile and creative.

 

Lebron James 23

The former mark of former Cleveland Cavaliers basketball player, LeBron James, cleverly incorporated his particulars - the initials L,B and J and his jersey number, 23, along with a crown to represent his self-proclaimed nickname, King James. Versatile and compact, this logo adorned the merchandise of his Nike affiliated merchandise until he adopted the number 6 jersey.

 

Hangar 24 Brewery

The logo of Redlands, California based brewery, Hangar 24, which is located in an old War War 2 era building, channels the founder's enthusiasm for vintage aircraft with a nod to the romanticism associated with the Golden Age of Aviation. The brand hitches a ride on the coat tails of early 20th century nostalgia and in so doing clearly defines itself as an unique, authentic, hand-crafted brew on a shelf awash with synthetic competitors. [Also see, alternate versions.]

Credit: The Brandit

 

Inventionland

Combining a light bulb and gear wheel, the symbols of ideas and innovation, Inventionland's logo clearly expresses its purpose as an ideas lab with a mark that, although fairly obvious in concept, is sharp in execution.

 

University Of Missouri

Symmetrical and compact, the monogram of the University of Missouri is quite simply very pleasing to the eye with the arms of the M mirroring the arms of the U in a fashion not unlike Lego pieces. While the mark looks great on merchandise, the one downside of this lockup is that in naturally reading from top to bottom, the tendency would be to assume that it's referring to something like Missouri University.

 

Whistle Out

Cellphone plan comparison shopping website, Whistle Out, is represented by a happy, friendly word mark punctuated by musical notes emblematic of its purpose to give a friendly, helpful "shout out" to cellphone shoppers.

 

Royal Decree Apparel

Employing royalty implied imagery as an expression of its design themes, Royal Decree Apparel is a fledgling apparel startup whose quality identity serves to lend it credibility as it searches for its voice in a highly competitive and heavily romanticized industry.

 

Alibris

While the logo of Alibris (pronounced ?uh-LEE-briss?) is very plain in style its strength lies in the distinct color palette to which it effectively ties its brand. The mark employs overlapping rectangles whose reserved hues of brown, orange and blue evoke antiquity and literature associations in keeping with its role as an "online marketplace for independent sellers of new and used books, music, and movies, as well as rare and collectible titles".

 

Ontario Mills

Lively and engaging, the logo of Ontario, California based shopping center, the Ontario Mills, uses soft pastels, vintage stylized floral imagery along with Bristol FH typography to promises shoppers a vibrant, welcoming shopping experience.

 

Cindy Crawford Style

There's something very pleasant and homely about the logo of Cindy Crawford Style - a partnership between model, Cindy Crawford and U.S. retailer, J.C.Penney - which combines a simple but elegant CC monogram with soft pastels in an appeal to homemakers and housewives.

 

Henri Ehrhart

Although common in strategy, the monogrammed logo of French winery, Henri Ehrhart is very pleasant in execution, expressing a personal touch to offset its staid, yet sophisticated typography.