Ebay

Although Ebay's name (an abbreviated form of Echo Bay) is cryptic, sustained publicity has turned what is typically a liability into a valuable asset. Its four letter, two syllable name, along with variable character dimensions, bright primary colors and simple typeface combine to create a fun, friendly, approachable logo echoing the feel it aims for in its user experience.

 

Ryerson Rams

Because visual identities don't exist simply as self aggrandizing monuments to an artist's artistic talent, logo design, particularly athletic logo design should be concerned not simply with looking good on paper or screen, but working well in different sizes and on different mediums. The logo of Canada based Ryerson Rams is such a mark which is expressively and skillfully crafted with a single color and simple lines in such a way that it looks great and works practically on everything from ink on paper to embroidery on fabric.

 

Eastside Music Studio

The wonderfully unique and creative visual metaphor representing Austin, Texas based, Eastside Music Studio, features a crowing/singing rooster whose tail feathers double as both a capital 'E' and 'M'. Particularly appropriate considering the nature of the school's arts field and unusual in shying away from a staid word mark solution to which arts school are inclined, the logo is an exciting, expressive breath of fresh air.

Credit: Gold Lunchbox

 

Knight Transportation

The logo of Knight Transportation, whose presence on American freeways is ubiquitous, is a well crafted mark which creatively embeds the heads of both a medieval knight and his horse in the negative and positive space of its single letter monogram. Amidst the mass of poor competitors' logos, Knight Transportation's mark lends credibility and professionalism to the company and its operations.

Credit: Summation

 

Clayhouse Wines

Paso Robles based Clayhouse Wines plays to its strength with a logo whose cursive signature reflects the hand-crafted nature of its wines and the four generation legacy of the family owned winery. It's balanced visually with a sophisticated rendering of 'WINES' neatly tucked underneath to create what is a simple, but effective mark.

 

Joliet Slammers

Minor League Baseball carries a tradition of novel team identities and the Joliet Slammers are no exception owing to their logo's visual interpretation of a clever word play on the term "slammers", both a slang reference to a prison and a noun for someone who hits bases loaded home runs.

Depicting a baseball diamond in a prison yard surrounded by barbed wire topped walls overlooked by a guard tower, the logo is vividly illustrated in a symmetrical fashion, interweaving the team's name neatly like a jigsaw puzzle. Compounding the rhetorical double entendre, the team's mascot is a black crow nicknamed, J. Bird from the colloquial term referring to prisoners as jailbirds.

Although the area is well known for its proximity to a couple of large penitentiaries, the risk of its convict association being considered a little unsavory seems to be fairly well neutralized by the logo's cartoonish rendering.

[Also see, alternate versions.]

Credit: Studio Simon

 

Flying Fish Brewing Company

Flying Fish Brewing Company cleverly adds two propellered wings to a fish skeleton to create a quirky visual metaphor representing the small New Jersey based brewery.

 

Amazon.com

Amazon's iconic logo expresses friendly simplicity with its famous yellow smile cleverly doubling as an arrow pointing from A to Z (as in, Amazon sells everything from A to Z), while the warm yellow color offsets the strength and confidence of its black text. Showing careful attention to detail, the '.com' is de-emphasized with a thinner version of the font and even the edge of the 'a' lines up with the start of the smile on the left while the contour of the 'z' is shaped by the smile's corner on the right.

 

Veggie Art

The logo of Veggy Art is an elegant graphical metaphor for its very name and function. In a style mimicking its own artistic sensibilities, the mark is constructed from the company's two carefully sculpted initials designed to mimic its appetizing centerpieces and garnishes which are made entirely from fresh fruit and vegetables. For a company billing its business as fashion from food, its logo certainly reflects this with clarity and style.

 

Three Thieves

The Cooking Channel's Three Thieves show, follows a gang of three "regular guy" wine enthusiasts as they traverse the globe looking both to change the way that the American public thinks about wine and looking for quality wines to bottle and sell for a "steal" under their own label. This unique and fun concept is matched by a complimentary logo which expresses appropriately, if a little cryptically, the identity of the group and its exploits.

 

Northwest Airlines

The original logo of Northwest Airlines whose geographical focus is in serving the north western states of the U.S. was a classic whose elements cleverly combined to form appropriate double meanings. The N stands for 'North' while the north-west pointing triangle to its left combines with it to form a W.

 

Days Inn

Friendly, optimistic and welcoming, Days Inn's logo sets a warm tone and happy impression with a well crafted yellow / blue sunrise mark whose conspicuous presence atop tall freeway signs acts as a welcome herald to weary travelers.

 

Walt Disney Animation Studios

Evoking the history of the enterprise, the Walt Disney Animation Studios logo employs a classic vintage sketch of its preeminent character set in the faded hues associated with its early work. By adopting a classic hand-drawn feel and giving equal prominence to the iconic Walt Disney signature and Mickey Mouse illustration, the company is able to depict an authentic, quality feel associated with its early story telling.

 

Toledo Northwest Ohio Food Bank

Shying away from the typical wheat symbol, the Food Bank organization serving Northwest Ohio uses a creative icon to express the nature of its services (food) and nature of its mission (compassion) with an apple enclosing a heart.

 

Peru Tourism

Peru's tourism logo is a sharp, expressive graphical word mark which draws from the nation's exotic popular culture identity with hand crafted scripting and a capital letter styled after the tradition of ancient tribal artistry. Evoking a rich, visual flavor, the mark beckons travelers with its promise of adventure and excitement.