Hartford Whalers

The logo of the Hartford Whalers is an abstract monogram whose 'W' combines with its whale tale to create an 'H' in the negative space to create one of the classics of the sporting world.

 

Harry's Pacific Grill

There's something very pleasant about the way that the logo of Harry's Pacific Grill expresses its seafood cuisine speciality with rippling ocean waves flowing into the crossbar of its leading letter. Descriptive and compact, in shying away from employing the standard fish imagery, the company casts a wider net and creates a more sophisticated image.

 

Hangar 24 Brewery

The logo of Redlands, California based brewery, Hangar 24, which is located in an old War War 2 era building, channels the founder's enthusiasm for vintage aircraft with a nod to the romanticism associated with the Golden Age of Aviation. The brand hitches a ride on the coat tails of early 20th century nostalgia and in so doing clearly defines itself as an unique, authentic, hand-crafted brew on a shelf awash with synthetic competitors. [Also see, alternate versions.]

Credit: The Brandit

 

Greece

Greece's tourism logo is a wonderfully expressive mark which stylistically captures the texture and feel of the iconic mediterranean sunrise in a manner reflecting the laid back greek island culture. Matching the blue and white stripes of its flag, the rolling waves and orange sun create a dynamism that vividly portrays the destination's promise to its visitors.

 

Golden Lions (Transvaal)

Formerly known as the Transvaal Lions and the Gauteng Lions, The Golden Lions is a South African provincial rugby union team whose storied history stretches back into the late 19th century. It's mark gives the organization a proud face and acts as a strong visual metaphor not unlike tribal war totems.

 

Gateway

Gateway's early success in selling computers directly to consumers was attributed in some degree to its creative marketing efforts, most famously tapping into its rural American ties by shipping its computers out in cow-spotted boxes. Officially adopting the cow-spotted box as its logo in 1998 the company's mark presented the company as friendly and approachable in a technology field which was commonly seen as complicated and intimidating. Although the hand drawn nature of the icon and the soft serif typography have since been refined to look more serious, the logo's metaphorical juxtaposition was a fresh, clever, effective concept which earned the company a powerful voice.

 

Flying Pig Photography

Formerly known as Southern Wedding Photography, the Flying Pig Photography name was borne out of both the blandness of the former name and a desire to more accurately convey the company's experience and philosophy. The flying pig was selected as the mascot both as a visual way to express fun and fantastical whimsy but also as a metaphor for "something extraordinary". With an elegantly illustrated flying pig set against a sky of navy blue and framed by a puffy cloud for dimension and perspective and anchored with whimsical typography to match, the end result is quite lovely.

Credit: Brand Clay

 

Flying Fish Brewing Company

Flying Fish Brewing Company cleverly adds two propellered wings to a fish skeleton to create a quirky visual metaphor representing the small New Jersey based brewery.

 

FC Dallas

A beautiful, simple graphical rendition of its Texas roots, the badge logo of Major League Soccer's FC Dallas draws from imagery popularly associated with the largest state in the Union, from its use of the state's flag colors to its lone star and Texas Longhorn mascot brandishing a Texas shaped patch on its head.

 

Fandango

Fandango's quirky name is a slight liability because of its Spanish roots and cryptic meaning, but its icon, a capital 'F' stylized as a ticket stub, though a fairly obvious solution, is bold, memorable and recognizable when used as a website icon (its primary application as an online movie ticket reservation service). The blue of the word mark's classic film font contrasts with the orange icon to reinforce these qualities.

 

Expedia.com

Expedia's original founding logo evoked the romanticism of the golden age of air travel when the journey was as important as the destination. The name itself, derived from the term, 'expedition', is a clever expression of the same style, anchored in Helvetica's typography which portrays the idea of an industry mainstay.

 

Evernote

Playing on the legendary perpetual memory of elephants, the logo of Evernote, the web-based note taking and organizing service uses a stylized elephant whose dog-eared ear mimics its paper bookmarking counterpart.

 

English Standard Version Bible

The logo of the English Standard Version of the bible is a seal inset with an elegant monogram which evokes officialdom, veracity and trust along with a little pizzazz in a move designed to showcase the strengths of the translation while drawing on the equity of the ancient book.

 

Ebay

Although Ebay's name (an abbreviated form of Echo Bay) is cryptic, sustained publicity has turned what is typically a liability into a valuable asset. Its four letter, two syllable name, along with variable character dimensions, bright primary colors and simple typeface combine to create a fun, friendly, approachable logo echoing the feel it aims for in its user experience.

 

Eastside Music Studio

The wonderfully unique and creative visual metaphor representing Austin, Texas based, Eastside Music Studio, features a crowing/singing rooster whose tail feathers double as both a capital 'E' and 'M'. Particularly appropriate considering the nature of the school's arts field and unusual in shying away from a staid word mark solution to which arts school are inclined, the logo is an exciting, expressive breath of fresh air.

Credit: Gold Lunchbox