New Hampshire Primaries

Playing off the state's hosting of the famous presidential primary election every four years which signals the start of the next election cycle, the New Hampshire Primaries cleverly adopted both an elephant and donkey as mascots representing the Republican and Democratic parties respectively.

Credit: Studio Simon

 

National Park Foundation

Hiding a snow capped mountain and gentle stream in the negative space of a ranger's hat, the logo of the National Park Foundation is an imaginative, vividly expressive and utterly appropriate symbol of national parks in the United States.

 

Mongrel Boots

Using a quirky, stylized symbol to represent the rugged, irreverent nature of the company's identity, Mongrel Boots' mark is quintessentially Australian logo.

 

Mikes Pies

Named for its founder, Mike Martin, a former linebacker for the NFL's Chicago Bears, the logo of Mike's Pies is simple, friendly and distinct, and although not particularly inspiring, it is effective in drawing on the strength of its celebrity association by name and its standard bearing Key Lime Pie by graphic. While its emphasis on the lime is appropriate considering its history and award winning status, it may be a hindrance to its efforts to be known for its other pie and cheesecake offerings.

 

Miami Heat

Representing its abstract mascot with a flaming fire[basketball]ball is a creative solution for the NBA's Miami Heat. Although the tail end of the flame could use some refinement and the hoop is a slight distraction, overall this mark is both visually pleasing and functionally practical for its wide range of application requirements.

 

Majestic American Line

Recalling the romantic heyday of luxury train travel, the mark of Majestic American Line both in name and appearance excites the imagination.

 

Loyola University Greyhounds

The Loyola University Greyhounds' skillfully composed mascot counter-balanced with slanting text is a good example of two asymmetrical parts combining to produce a symmetrical whole which is both visually interesting and visually pleasing. The depiction of its greyhound, whose artistic quality is self evident, is an appropriately dynamic symbol for the institution's athletic team.

 

Lehigh Valley Iron Pigs

As a testament to the area's rich steel history, Minor League Baseball's Lehigh Valley Iron Pigs are named after raw steel, known colloquially as "pig iron". Quite apart from its practical strengths - simple lines, basic color palette and balanced proportions - the logo is a wonderful visual interpretation of the team's identity which has been resoundingly endorsed as evidenced by the team's strong merchandise sales.

Credit: Plan B. Branding

 

Lebron James 23

The former mark of former Cleveland Cavaliers basketball player, LeBron James, cleverly incorporated his particulars - the initials L,B and J and his jersey number, 23, along with a crown to represent his self-proclaimed nickname, King James. Versatile and compact, this logo adorned the merchandise of his Nike affiliated merchandise until he adopted the number 6 jersey.

 

Lancaster Jethawks

The mark of minor league baseball's Lancaster Jethawks is an effective visual metaphor constructed by combining elements of the club's unique identity, from its proud hawk and crossed baseball bats to the emblematic wings representing the area's association with the aerospace industry. Versatile enough that icon variations can be extracted from it depending on the necessary application, the crest-like logo is a strong merchandising asset for the organization.

 

Lakeland Flying Tigers

The Flying Tigers logo is both a clever visual metaphor and classic automobile-aircraft style emblem executed in a style harkening back to the glory days of the team's namesake. It pays appropriate tribute to the team's historic military ties, acts as an apt mascot for a competitive athletic team and hints at its affiliation with the MLB's Detroit Tigers. Well balanced aesthetically, apt colors and appropriate baseball-style typography.

Credit: Plan B. Branding

 

Lake Erie Monsters

Minor league sports teams possess greater freedom (usually because they're not weighed down by a long history and legacy) to adopt more novel, creative identities which tend to generate greater fan enthusiasm and loyalty. In fact, the more successful teams tend to see this freedom almost as a mandate to move in this direction, distinguishing themselves from the often disposable, dime-a-dozen competition whose unique selling point is largely geographical. Paying homage to the area's fabled Loch Ness Monster equivalent, the American Hockey League's Lake Erie Monsters is such a team, with an identity whose fun, novel, geographically appropriate concept is done justice with a skillful execution.

 

Lake County Captains

The maritime themed, badge-like logo of Minor League Baseball's Lake County Captains is comprised of its team name underlined by ocean waves and set in a ship's wheel in metaphorical tribute to its captains mascot. Employing a traditional baseball typography used by Major League clubs like the Anaheim Angels, the logo blends both baseball and maritime tradition in a classy mark.

Credit: Studio Simon

 

La Salle University Explorers

Mistakenly having thought to be named after French explorer Sieur de La Salle by a sportswriter, La Salle University which was actually named after Catholic saint, St. John-Baptiste de la Salle, ended up adopting the anomalous mascot following a student vote.

 

Knight Transportation

The logo of Knight Transportation, whose presence on American freeways is ubiquitous, is a well crafted mark which creatively embeds the heads of both a medieval knight and his horse in the negative and positive space of its single letter monogram. Amidst the mass of poor competitors' logos, Knight Transportation's mark lends credibility and professionalism to the company and its operations.

Credit: Summation