Saginaw Sting

Combative logos are the order of business for most American sports teams and rightfully so because of sport's parallels to military battles. The Continental Indoor Football League's Saginaw Sting is no exception, employing a aggressive, soaring wasp as a visual metaphor to represent what is an abstract team name. If the role of a sports team's identity is to promote competitive loyalty and solidarity, this mark succeeds admirably with a color palette reminiscent of traditional army hues.

 

Schaumburg Boomers

The logo of the Schaumburg Boomers is a great example of the type of creative freedom afforded to minor league baseball teams. From the quirky, localized mascot (a 'boomer' being a male prairie chicken) to its strikingly executed illustration incorporating iconic baseball elements and typography, this is the kind of unique mark which excites fans and supporters.

 

Sergio Garcia

Designed by FutureBrand, the logo of Spanish professional golfer, Sergio Garcia, cleverly weaves together two strands to create an uppercase 'S' which doubles as a lowercase 'g'. Set in red and gold and styled after a gothic tradition, the mark pays tribute to his national heritage in a manner befitting the class, culture and tradition of the game.

 

Sheraton Hotels And Resorts

Symmetrical and conservative, the Sheraton Hotels and Resorts logo accurately reflects and expresses the storied nature of the brand and its heritage as an icon of five-star quality accommodation. Set in an elegantly simple wreath - a symbol of excellence - Sheraton's 'S' icon is a seal which lends itself to necessary versatile application, from stationery and toiletries to billboards and building signage.

 

Southern Illinois Miners

Creatively fusing the team's mining roots with the baseball theme, Minor League Baseball's Southern Illinois Miners logo is a type of visual portmanteau - a baseball bat-pick axe wielding miner, artistically and expressively illustrated in a fashion which lends it to versatile merchandising applications.

 

St Peters College Peacocks

Represented by a wonderful metaphorical juxtaposition of a beautiful aggressive peacock, the mascot of St. Peter's College was chosen for a number reasons, among being the fact that the land on which the campus exists was once owned by a man named Michael Pauw, whose last name means "peacock" in Dutch.

 

St. Regis Hotel

Punctuated by an elegant monogram crest set in a golden brown hue, the St. Regis Hotel logo exudes sophistication and tradition befitting its luxury experience. Complimenting the style of the icon, the name uses strong, uppercase serif typography and a cleverly constructed "Saint" abbreviation reminiscent of European style so often associated with heritage and class.

 

Starshine Academy

The Starshine Academy is represented by a vividly creative visual metaphor depicting its mission to sow seeds of hope by sowing the "world's best [community] schools where they've never been grown before" in an effort to transform the lives of children throughout the world.

 

Sydney Roosters

Australia's Sydney Roosters Football Club turns what is an awkward animal and quirky mascot into a strong, proud figurehead whose adoption was rumored to have been inspired by the French national team's mascot, "le coq".

 

The Carneros Inn

Set in a warm orange and represented by an old time scene of a winery and vineyards, The Carneros Inn's logo evokes heart warming nostalgia and comfort, reflective of the resort's experience.

 

The Dream Factory

The mission of Canadian charity, The Dream Factory, is to fulfill the once-in-a-lifetime dreams of terminally ill children, a mission which is wonderfully captured in its logo which itself captures the imagination by capturing the spirit of a child's dreams with a soaring airship which acts as a visual metaphor to evoke the adjectives associated with children's dreams: freedom, excitement, adventure.

Credit: Cocoon Branding

 

The Honest Company

Co-founded by Hollywood actress, Jessica Alba, The Honest Company was started in an effort to create "safe, natural, non-toxic, eco-friendly baby diapers and biodegradable wipes, organic bath/skin care and green cleaning products". Alba is quoted as saying, "there are a lot of toxic chemicals in baby products, and these toxic chemicals are linked to not just allergies and asthma, but also autism and ADHD and lots of childhood cancers, and I was horrified that products that were made for babies and children would have these toxic chemicals". With this in mind, the logo of The Honest Company attempts to portray a fresh, natural image and largely succeeds with clean stamp-like mark inset with a clever butterfly mascot whose wings double as leaves.

 

The Islands of the Bahamas

Using variable bead shapes of vibrant colors, evocative of sea shells, to form a stylized outline of its islands is both a creative and elegant solution portraying the Bahamas as a exotic, fun-filled Caribbean destination.

 

The Lodge At Brainerd Lakes

Beautifully and carefully crafted, the logo representing The Lodge At Brainerd Lakes entices visitors by evoking the romantic style of early 20th century travel posters when times were simpler and travel was more personal.

 

The Rancon Group

The logo of real estate and financial services company, The Rancon Group, evokes wisdom and confidence by embedding a silhouette of the knightly chess piece, as a symbol of strategy, in the negative space of its capital R. In what is an enigmatic field to many, the visual association is both clever and effective in portraying the company as a trusted advisor and safe haven.