Oregon Ducks, Donald Duck

Following a handshake deal between Walt Disney and the university's athletic director, Leo Harris in the 1940s, the University of Oregon adopted the iconic Donald Duck as its official mascot, tying its image indelibly to the House of Mickey in a novel move which has withstood the test of time.

Credit: Disney

 

Ottawa Senators

The NHL's Ottawa Senators logo is an impressively crafted illustration of a resolute ancient Roman senator, constructed using strong stroke lines which lends itself very well to both single color and embroidered applications on merchandise, the sale of which makes up a large portion of franchise revenue. Well balanced and framed by a metallic 'O' for Ottawa, the logo serves as a proud symbol and an appropriate representation of a competitive athletic team.

 

Out of Print

Mimicking the retro style of yesteryear to reflect the classic vintage book cover designs adorning its t-shirts, the logo of Out of Print is a round rubber stamp imprint whose highest use coincided with the golden age of ribbon typewriters. Appropriate not just in style, but also in substance, the name is a play on the words of a book classification or notification, something with which rubber stamp imprints are commonly associated. The irony is that the appropriateness of its mark can also cut the other way as a weakness because although as a name, "Out of Print" is distinct and unique, as a statement it is generic. This potential weakness, though is offset by the context in which its names appears, a good example being its website address, outofprintclothing.com, which clearly describes its mission.

 

Oxford University Press

For a brand with a strong name and significant name recognition, a graphical icon tends weaken the logo by distracting from and competing against it for attention [see Xerox, Wacom]. Oxford University Press plays to its name's strength by emphasizing its scholarly, academic Oxford University association with a customized word mark which fuses some of its letters together to infuse interest, uniqueness and personality to a logo which could easily be boring and disposable.

 

Papyrus

Named after the earliest form of paper crafted from the papyrus plant and specializing in greeting cards, stationery and printing services, the logo of Papyrus reflects the creativity, elegance and eloquence of its products and philosophy in a manner which is unique and memorable. Although the significance of its hummingbird icon is cryptic (symbolizing the legend which "say[s] that hummingbirds float free of time, carrying our hopes for love, joy and celebration"), its beautiful rendering and unique color is a visual asset which reinforces the emotive mission of the company.

 

Penrith Panthers

Although the text of the logo is weak, the NRL's Penrith Panthers logo is carried by a very strong, expressive illustration of the team's ferocious mascot, set in a unique color palette. Especially appropriate for the nature of the sport and the league in which it competes, any fan, particularly those at the younger end of the spectrum, would enthusiastically wear merchandise this mark adorns.

 

Pensacola Blue Wahoos

Named for a fish common to the area which is fun to catch and whose name is fun to say, the mark of minor league baseball's Pensacola Blue Wahoos adheres to Brandiose's design philosophy that if "it [can] fit in another city ... it?s time to go back to the drawing board". Employing typography which mimics that of the iconic Pensacola Beach sign and colors which uniquely represent the feel of the city, the logo is a vibrant and fun visual metaphor for the area and the club's minor league baseball experience.

Credit: Brandiose

 

Pepperdine University Waves, 1998-2003

Pepperdine University's athletic team was formerly represented by the greek mythological god, Triton, as a personification of its waves mascot, a creative choice, but also a slightly ironic one considering the university's Christian roots.

 

Peru Tourism

Peru's tourism logo is a sharp, expressive graphical word mark which draws from the nation's exotic popular culture identity with hand crafted scripting and a capital letter styled after the tradition of ancient tribal artistry. Evoking a rich, visual flavor, the mark beckons travelers with its promise of adventure and excitement.

 

Petopia.com

An early dot-com era online retailer, Petopia.com's logo was a clever word mark whose initial letter doubled as a parakeet to represent its pet supply focus while infusing personality and complimenting its fun, casual typeface to mirror the pet ownership experience.

 

Phoenix Suns

Creatively drawing from the city's namesake, the Phoenix Suns logo employs a striking interpretation of the mythological bird and an abbreviation (PHX) which appeals to the hip United States basketball subculture. Not only are the illustration, symmetry and color palette visually pleasing, among its staid, traditional basketball peers it is a truly unique mark.

 

Pinkberry

Pinkberry's logo adopts a simple, minimal style popularly associated with the trendy and upmarket, in a move which clearly portrays its frozen product not as mere yogurt, but a luxury dessert experience.

The company's arrival turned the frozen yogurt world on its head by offering a limited set of unique flavor selections at premium prices, immediately casting its delicacies, not as something sweet for the masses, but something luxurious for the discerning.

Adopting the fictional "pinkberry" fruit as a symbol of its unusual fruit flavors, it became a trailblazer and standard bearer in the premium desserts market, aided by a mark which is a rich visual metaphor for its identity.

Credit: Ferro Concrete

 

Royal Decree Apparel

Employing royalty implied imagery as an expression of its design themes, Royal Decree Apparel is a fledgling apparel startup whose quality identity serves to lend it credibility as it searches for its voice in a highly competitive and heavily romanticized industry.

 

Ryan Air

The logo of Irish low-cost airline, Ryanair, clearly represents its identity by combining two symbols of its personality - a stylized version of the Trinity Harp, a traditional icon of Ireland, along with the no-frills, uppercase typography of its word mark. As a pioneer in the low cost market and formerly a young upstart, Ryanair's visual identity differentiated it from its older, more staid competitors, but having established itself as a mainstay of the industry, the company faces the challenge of maintaining its brand's equity in an industry dependent upon small customer margins and high customer expectations.

 

Ryerson Rams

Because visual identities don't exist simply as self aggrandizing monuments to an artist's artistic talent, logo design, particularly athletic logo design should be concerned not simply with looking good on paper or screen, but working well in different sizes and on different mediums. The logo of Canada based Ryerson Rams is such a mark which is expressively and skillfully crafted with a single color and simple lines in such a way that it looks great and works practically on everything from ink on paper to embroidery on fabric.