Howard Johnson Inn

Although the contrasting red and blue give the mark a one dimensional feel, the punctuating icon above the Howard Johnson typography adds charm to a logo which doubles a roadside sign and presents its accommodation as unabashedly simple, clean and inexpensive.

 

Humble Pie

Drawn in a style typical of the 1950s, Humble Pie drawns on the equity and romanticism of a simpler era with a fun, friendly mark which aims to graphically mimic the feel and atmosphere of its Arizona based gourmet pizza establishments.

 

Inventionland

Combining a light bulb and gear wheel, the symbols of ideas and innovation, Inventionland's logo clearly expresses its purpose as an ideas lab with a mark that, although fairly obvious in concept, is sharp in execution.

 

ITT Industries

What could easily have been a generic corporate identity, taking cues from the name, ITT Industries injects its brand with personality and meaning with an appropriately engineered visual metaphor incorporating the letters 'i', 't', 't'. Elevating the icon to the upper left corner elevates its prominence while the gray-yellow combination creates a serious yet lively feel.

 

Ivanka Trump

Sophisticated and stylish, the logo representing the fashion label of Donald Trump progeny, Ivanka, reflects the upmarket, fashion conscious audience to whom its products are targeted. The restrained uppercase serif typography anchors the mark and sets the tone and context in which the stylized monogram conveys luxury rather than frivolity which it would risk doing in isolation.

 

Jeep

In employing the distinctive, iconic grill of its flagship vehicle in combination with its strong, single syllable name, Jeep uses two of its most valuable identity assets to great effect in creating a logo which is both practical because of its simplicity and evocative because of its color and imagery.

 

Johnson's Hot Dogs

Located in Upland, California, Johnson's Hot Dogs presents a warm, friendly impression with its caricatured literal hot dog mascot. Harnessing the power of visual identity to create positive first impressions, the family owned "hot doggery"'s logo punches above its weight with a mark that outshines those of typical locally owned, very small businesses. Shunning the well beaten path of Microsoft Word produced word marks, the logo's strength lies in its distinct imagery and colors which not only sets it apart from competitors, but gives its own business personality.

 

Joliet Slammers

Minor League Baseball carries a tradition of novel team identities and the Joliet Slammers are no exception owing to their logo's visual interpretation of a clever word play on the term "slammers", both a slang reference to a prison and a noun for someone who hits bases loaded home runs.

Depicting a baseball diamond in a prison yard surrounded by barbed wire topped walls overlooked by a guard tower, the logo is vividly illustrated in a symmetrical fashion, interweaving the team's name neatly like a jigsaw puzzle. Compounding the rhetorical double entendre, the team's mascot is a black crow nicknamed, J. Bird from the colloquial term referring to prisoners as jailbirds.

Although the area is well known for its proximity to a couple of large penitentiaries, the risk of its convict association being considered a little unsavory seems to be fairly well neutralized by the logo's cartoonish rendering.

[Also see, alternate versions.]

Credit: Studio Simon

 

Kent State University Golden Flashes

Originally known as the Silver Foxes, influenced by the Kent State University president's raising of the breed on his farm, the name was later changed to the Golden Flashes after a college-wide team naming contest following the controversial firing of the president in 1926. The mark plays on the idea of a diving golden eagle (which can reach speeds of up to 150 miles/hour), to create a wholly original and expressive identity - an important ingredient in generating fan enthusiasm and team support.

 

Knight Transportation

The logo of Knight Transportation, whose presence on American freeways is ubiquitous, is a well crafted mark which creatively embeds the heads of both a medieval knight and his horse in the negative and positive space of its single letter monogram. Amidst the mass of poor competitors' logos, Knight Transportation's mark lends credibility and professionalism to the company and its operations.

Credit: Summation

 

La Salle University Explorers

Mistakenly having thought to be named after French explorer Sieur de La Salle by a sportswriter, La Salle University which was actually named after Catholic saint, St. John-Baptiste de la Salle, ended up adopting the anomalous mascot following a student vote.

 

Lake County Captains

The maritime themed, badge-like logo of Minor League Baseball's Lake County Captains is comprised of its team name underlined by ocean waves and set in a ship's wheel in metaphorical tribute to its captains mascot. Employing a traditional baseball typography used by Major League clubs like the Anaheim Angels, the logo blends both baseball and maritime tradition in a classy mark.

Credit: Studio Simon

 

Lake Erie Monsters

Minor league sports teams possess greater freedom (usually because they're not weighed down by a long history and legacy) to adopt more novel, creative identities which tend to generate greater fan enthusiasm and loyalty. In fact, the more successful teams tend to see this freedom almost as a mandate to move in this direction, distinguishing themselves from the often disposable, dime-a-dozen competition whose unique selling point is largely geographical. Paying homage to the area's fabled Loch Ness Monster equivalent, the American Hockey League's Lake Erie Monsters is such a team, with an identity whose fun, novel, geographically appropriate concept is done justice with a skillful execution.

 

Lakeland Flying Tigers

The Flying Tigers logo is both a clever visual metaphor and classic automobile-aircraft style emblem executed in a style harkening back to the glory days of the team's namesake. It pays appropriate tribute to the team's historic military ties, acts as an apt mascot for a competitive athletic team and hints at its affiliation with the MLB's Detroit Tigers. Well balanced aesthetically, apt colors and appropriate baseball-style typography.

Credit: Plan B. Branding

 

Lancaster Jethawks

The mark of minor league baseball's Lancaster Jethawks is an effective visual metaphor constructed by combining elements of the club's unique identity, from its proud hawk and crossed baseball bats to the emblematic wings representing the area's association with the aerospace industry. Versatile enough that icon variations can be extracted from it depending on the necessary application, the crest-like logo is a strong merchandising asset for the organization.