Ottawa Senators

The NHL's Ottawa Senators logo is an impressively crafted illustration of a resolute ancient Roman senator, constructed using strong stroke lines which lends itself very well to both single color and embroidered applications on merchandise, the sale of which makes up a large portion of franchise revenue. Well balanced and framed by a metallic 'O' for Ottawa, the logo serves as a proud symbol and an appropriate representation of a competitive athletic team.

 

Cadillac

Cadillac successfully evokes quality and class with a logo combining a strong, sterling shield with regal banners evocative of medieval splendor and conquest set inside a greek-style wreath symbolic of greatness.

 

Dreamworks Pictures

DreamWorks Pictures' powerfully evocative illustration of a boy fishing from a crescent moon is a fantastical personification of movie magic and a compliment to the company's richly expressive name.

 

Utah Tourism

Mimicking the iconic desert rock formations of its geography, Utah's tourism logo evokes an exotic, adventurous feel which is more explicitly expressed in its"Life Elevated" tag line. The dusty orange hue compliments the brand's message of adventure while the word mark strategy plays to the strength of the name by preventing competing elements from diluting it.

 

Nike Golf

Reflecting the sport's long history and revered tradition, Nike Golf's restrained logo forms an emblem by setting its iconic swish above crossed golf clubs inside a simple shield. The san serif uppercase typography with its extra spacing adds a sophistication befitting both its corporate and high class association.

 

Australia

Showcasing a stylized kangaroo against the backdrop of the iconic outback sun in earthy hues, Australia's tourism logo draws upon the emotive imagery of the outback desert experience. Even at the risk of pigeonholing the Australian brand by using these elements, it effectively elevates them as a symbol not of a specific Australian experience, but as a symbol of the uniqueness of the entire Australian experience.

 

St. Regis Hotel

Punctuated by an elegant monogram crest set in a golden brown hue, the St. Regis Hotel logo exudes sophistication and tradition befitting its luxury experience. Complimenting the style of the icon, the name uses strong, uppercase serif typography and a cleverly constructed "Saint" abbreviation reminiscent of European style so often associated with heritage and class.

 

Walt Disney Animation Studios

Evoking the history of the enterprise, the Walt Disney Animation Studios logo employs a classic vintage sketch of its preeminent character set in the faded hues associated with its early work. By adopting a classic hand-drawn feel and giving equal prominence to the iconic Walt Disney signature and Mickey Mouse illustration, the company is able to depict an authentic, quality feel associated with its early story telling.

 

Northwest Airlines

The original logo of Northwest Airlines whose geographical focus is in serving the north western states of the U.S. was a classic whose elements cleverly combined to form appropriate double meanings. The N stands for 'North' while the north-west pointing triangle to its left combines with it to form a W.

 

Greece

Greece's tourism logo is a wonderfully expressive mark which stylistically captures the texture and feel of the iconic mediterranean sunrise in a manner reflecting the laid back greek island culture. Matching the blue and white stripes of its flag, the rolling waves and orange sun create a dynamism that vividly portrays the destination's promise to its visitors.

 

ITT Industries

What could easily have been a generic corporate identity, taking cues from the name, ITT Industries injects its brand with personality and meaning with an appropriately engineered visual metaphor incorporating the letters 'i', 't', 't'. Elevating the icon to the upper left corner elevates its prominence while the gray-yellow combination creates a serious yet lively feel.

 

Bass Pro Shops

The Bass Pro Shops logo features a vivid illustration expressing an authentic, rugged, hand crafted feel colored with earthy tones and asymmetrical structure to identify appropriately with the outdoor experience. In the tradition of a bait and tackle store sign bordered with rope, its logo doubles as a ready made retail store sign.

 

Sheraton Hotels And Resorts

Symmetrical and conservative, the Sheraton Hotels and Resorts logo accurately reflects and expresses the storied nature of the brand and its heritage as an icon of five-star quality accommodation. Set in an elegantly simple wreath - a symbol of excellence - Sheraton's 'S' icon is a seal which lends itself to necessary versatile application, from stationery and toiletries to billboards and building signage.

 

Country Time Lemonade

Drawing from the happy memories of simpler times and simpler places when fresh lemonade was sold on the corner, Country Time Lemonade's logo is rich in evocative imagery whose associations are both pleasant to the mind and pleasant to the taste.

 

Canadian Airlines

Represented by a simple, graceful illustration of the country's iconic Canada Goose, Canadian Airlines' logo was an elegant symbol of and metaphor for both its Canadian heritage and its flying operations.

 

Sergio Garcia

Designed by FutureBrand, the logo of Spanish professional golfer, Sergio Garcia, cleverly weaves together two strands to create an uppercase 'S' which doubles as a lowercase 'g'. Set in red and gold and styled after a gothic tradition, the mark pays tribute to his national heritage in a manner befitting the class, culture and tradition of the game.

 

Christian Books Direct

Interesting and creative, the Christian Books Direct logo arranges four upright books viewed from a 45 degree offset perspective to create a cross, the iconic symbol of the Christian faith, to express its mission. Its soft color palette projects a mellow tone while its use of solid colors affords it versatility.

 

Fandango

Fandango's quirky name is a slight liability because of its Spanish roots and cryptic meaning, but its icon, a capital 'F' stylized as a ticket stub, though a fairly obvious solution, is bold, memorable and recognizable when used as a website icon (its primary application as an online movie ticket reservation service). The blue of the word mark's classic film font contrasts with the orange icon to reinforce these qualities.

 

The Word For Today

Informal and friendly, the visual mark for the radio ministry of The Word For Today very cleverly uses iconic symbols of the Christian faith to construct a Calvary Chapel dove of which this organization is an offshoot. The levity of the visual mark is offset with the gravity of the word mark through its use of a conservative serif font which ultimately strikes a balance between being serious and approachable.

 

The Islands of the Bahamas

Using variable bead shapes of vibrant colors, evocative of sea shells, to form a stylized outline of its islands is both a creative and elegant solution portraying the Bahamas as a exotic, fun-filled Caribbean destination.

 

Bundaberg Rum

Bundaberg Rum's iconic polar bear adorns its wax seal which along with its use of slanted germanic text lends the logo a sense of class, tradition and modern sophistication which the hard liquor market tries to convey in an effort to encourage a high minded view of consumption. The yellow logo doubles as a bottle sticker which, when set against the deep brown color of its rum creates a striking impression.

 

Brussels Airlines

Drawing from the imagery of an airport's runway lights, Brussels Airlines evokes one of the more pleasant (and possibly exciting) experiences associated with air travel, whether its the anticipation of taking off or landing. In shying away from nationalistic imagery commonly associated with national carriers, the logo could be accused of being generic, but the international nature of the city and the strong color scheme adequately refute this.

 

Allen & Unwin

Australian book publisher, Allen & Unwin uses a cockatoo drawn with simple brush strokes as a mascot to convey it's national heritage and staid industry. Reflecting the academic nature of its mission, the company's logo draws upon conservative elements like a name constructed by pronouns, serif, uppercase typeface and gray coloring.

 

Caliente

The logo of Mexican gaming and entertainment company, Caliente, expresses vibrancy and motion associated with horse racing which acts as a symbol of its diverse gambling related interests. Cleverly adding a visual element to its italicized script with a horse shaped uppercase 'C' lends it to more flexible applications without the necessity for horizontal and vertical versions.

 

Toledo Northwest Ohio Food Bank

Shying away from the typical wheat symbol, the Food Bank organization serving Northwest Ohio uses a creative icon to express the nature of its services (food) and nature of its mission (compassion) with an apple enclosing a heart.

 

Community Food Bank

Arizona based Community Food Bank succinctly expresses its mission with an icon combining common symbols of food (wheat) and eating (fork) with a symbol of compassion, the heart. Using casual brush strokes and a san serif font conveys the approachability and friendliness characteristic of successful charitable organizations.

 

Tim Warner Cable

Although originally designed as a logo to represent its parent company, Time Warner Cable's eye / ear icon's strength is in its long history and uniqueness. As an expression of its identity and values, it portrays the company as a simple, friendly gateway to the world of entertainment and media.

 

DailyLit

DailyLit's mission is to deliver easily digestible literary chunks to readers daily via email to make reading more compatible with the modern lifestyle. It's simple logo is cleverly structured in such a way as to evoke a recognizable literary style with its thin horizontal lines and orientation, serif typeface and book icon while maintaing an air of levity to counter the sometimes intimidating impression of literature.

 

The Carneros Inn

Set in a warm orange and represented by an old time scene of a winery and vineyards, The Carneros Inn's logo evokes heart warming nostalgia and comfort, reflective of the resort's experience.

 

Disney Hand

Disney's corporate citizenship arm, Disney Hand, uses Mickey Mouse's iconic white cradling a heart as a symbol of its mission to be a positive and responsible influence in society, giving a friendly face to its corporate personality.

 

Candlewood Suites

Punctuated by an elegant flickering candle flame icon set inside a replication of the overlapping double 'O's in its word mark, the Candlewood Suites logo adds a touch of sophistication to a brand whose position is in the mid-to-lower tier of hotel accommodations.

 

Days Inn

Friendly, optimistic and welcoming, Days Inn's logo sets a warm tone and happy impression with a well crafted yellow / blue sunrise mark whose conspicuous presence atop tall freeway signs acts as a welcome herald to weary travelers.

 

The Lodge At Brainerd Lakes

Beautifully and carefully crafted, the logo representing The Lodge At Brainerd Lakes entices visitors by evoking the romantic style of early 20th century travel posters when times were simpler and travel was more personal.

 

Peru Tourism

Peru's tourism logo is a sharp, expressive graphical word mark which draws from the nation's exotic popular culture identity with hand crafted scripting and a capital letter styled after the tradition of ancient tribal artistry. Evoking a rich, visual flavor, the mark beckons travelers with its promise of adventure and excitement.

 

Cultures East

Offering architectural tours to South East Asia, Cultures East's logo is a reflection of this focus with a mark that mimics an Asian character symbol while cleverly embedding the image of a figure atop an elephant. The hand-drawn nature of the icon expresses the authentic cultural nature which the operators strive to provide to patrons.

 

Eastside Music Studio

The wonderfully unique and creative visual metaphor representing Austin, Texas based, Eastside Music Studio, features a crowing/singing rooster whose tail feathers double as both a capital 'E' and 'M'. Particularly appropriate considering the nature of the school's arts field and unusual in shying away from a staid word mark solution to which arts school are inclined, the logo is an exciting, expressive breath of fresh air.

Credit: Gold Lunchbox

 

Cortica Neurosciences

Alzheimer's research and solution company, Cortica Sciences is represented by a graphical mark whose three connecting neurons form the letter 'C'. The logo's understated typography deliberately takes a back seat to its unique icon which is both an appropriate visual metaphor and memorable company figurehead.

Credit: Dan Gutierrez Design

 

Deccan Chargers

Created by legendary identity designer, Chris Mitchell of Epic Icons, the logo of Indian Premier League cricket team, the Deccan Chargers, in a nod to sporting tradition, mirrors the shielded format of storied football clubs like the English Premier League's Arsenal Gunners, while expressing the energy, freshness and vibrancy of the nation's most popular game with its dynamic bull mascot. Comfortably contained and symmetrically balanced, the mark is a proud, appropriate figurehead for the young cricket club.

 

The University Of New Mexico

Depicting the Spanish style architecture prevalent in the state, the logo of the University of New Mexico juxtaposes a modern graphic with conservative typography to build a beautiful, descriptive and unique identity expressing its academic credentials and modern sensibilities.

 

Ryan Air

The logo of Irish low-cost airline, Ryanair, clearly represents its identity by combining two symbols of its personality - a stylized version of the Trinity Harp, a traditional icon of Ireland, along with the no-frills, uppercase typography of its word mark. As a pioneer in the low cost market and formerly a young upstart, Ryanair's visual identity differentiated it from its older, more staid competitors, but having established itself as a mainstay of the industry, the company faces the challenge of maintaining its brand's equity in an industry dependent upon small customer margins and high customer expectations.

 

Tostitos (Tortilla Chips)

Unique and memorable, the logo of Tostitos Tortilla Chips associates itself with parties by reflecting their vibrant, fun atmosphere with its bright colors, jaunty custom typography and its personification of the word mark's middle letters as two people sharing a conversation over chips and a bowl of salsa. Hand drawn in a casual, sincere style, the logo promises not simply a salty snack, but a good time.

 

Olive Media

The challenge for branding firms like Olive Media is that their own logos are an explicit expression of their own expertise, an advertisement for their own services. In this case, the company's fresh, quirky name appropriately reflects the creative nature of its business while its graphical counterpart, an olive embedded in the negative space of its single letter monogram, is both appropriate and clever enough to prove that the company can be trusted with the brands of others.

 

Knight Transportation

The logo of Knight Transportation, whose presence on American freeways is ubiquitous, is a well crafted mark which creatively embeds the heads of both a medieval knight and his horse in the negative and positive space of its single letter monogram. Amidst the mass of poor competitors' logos, Knight Transportation's mark lends credibility and professionalism to the company and its operations.

Credit: Summation

 

Oregon Ducks

Designed in close association with Nike, whose founder, Phil Knight, is an alumnus, the single letter monogram of the Oregon Ducks is a beautiful specimen, sleek and strong with a typeface to match, representing typographically the qualities of a top flight athletic team.

 

Howard Johnson Inn

Although the contrasting red and blue give the mark a one dimensional feel, the punctuating icon above the Howard Johnson typography adds charm to a logo which doubles a roadside sign and presents its accommodation as unabashedly simple, clean and inexpensive.

 

Wichita Wild

An occurrence more frequently associated with small school or little league teams, the Indoor Football League's, Wichita Wild, tears a page straight out of the local amateur league playbook by adopting the logo of a professional sports team from across the pond playing in Australia's National Rugby League, the Wests Tigers. Imitation being the sincerest form of flattery, the Wests Tigers would no doubt appreciate the compliment, but barring a written agreement and a compelling reason, this amounts to identify theft.

UPDATE: We received an anonymous email claiming that the "tiger part of the logo is a generic logo available online with no copyights associated with it. It is not the property of either team, and was found searching through logos". We have not been able to verify this because no links were provided.

 

Xerox

When a brand like Xerox, which has such strong name recognition, adds an icon to its word mark, it only serves to compete for attention, confuses the focus and dilutes the brand's strength.

 

Mikes Pies

Named for its founder, Mike Martin, a former linebacker for the NFL's Chicago Bears, the logo of Mike's Pies is simple, friendly and distinct, and although not particularly inspiring, it is effective in drawing on the strength of its celebrity association by name and its standard bearing Key Lime Pie by graphic. While its emphasis on the lime is appropriate considering its history and award winning status, it may be a hindrance to its efforts to be known for its other pie and cheesecake offerings.

 

YesterdaysClues.com

Although logos should typically be as versatile as possible by shying away from a dependence on multiple colors, gradients and intricate details, those which exist solely in the digital realm tend to be afforded greater leniency. The mark of blog, YesterdaysClues.com is a case in point, whose photo realism and vintage style vividly compliments its content which showcases and examines photos, postcards, books, magazines and advertising from the late 19th and early 20th centuries for fascinating clues to unlock the past. [Also see, alternate versions.]

Credit: Elevation 7

 

WestEnd Films

The logo of London based film financing, sales and production company, WestEnd Films, is a signature-like visual portmanteau of its initials which is both versatile and creative.

 

Lebron James 23

The former mark of former Cleveland Cavaliers basketball player, LeBron James, cleverly incorporated his particulars - the initials L,B and J and his jersey number, 23, along with a crown to represent his self-proclaimed nickname, King James. Versatile and compact, this logo adorned the merchandise of his Nike affiliated merchandise until he adopted the number 6 jersey.

 

Hangar 24 Brewery

The logo of Redlands, California based brewery, Hangar 24, which is located in an old War War 2 era building, channels the founder's enthusiasm for vintage aircraft with a nod to the romanticism associated with the Golden Age of Aviation. The brand hitches a ride on the coat tails of early 20th century nostalgia and in so doing clearly defines itself as an unique, authentic, hand-crafted brew on a shelf awash with synthetic competitors. [Also see, alternate versions.]

Credit: The Brandit

 

Inventionland

Combining a light bulb and gear wheel, the symbols of ideas and innovation, Inventionland's logo clearly expresses its purpose as an ideas lab with a mark that, although fairly obvious in concept, is sharp in execution.

 

University Of Missouri

Symmetrical and compact, the monogram of the University of Missouri is quite simply very pleasing to the eye with the arms of the M mirroring the arms of the U in a fashion not unlike Lego pieces. While the mark looks great on merchandise, the one downside of this lockup is that in naturally reading from top to bottom, the tendency would be to assume that it's referring to something like Missouri University.

 

Whistle Out

Cellphone plan comparison shopping website, Whistle Out, is represented by a happy, friendly word mark punctuated by musical notes emblematic of its purpose to give a friendly, helpful "shout out" to cellphone shoppers.

 

Royal Decree Apparel

Employing royalty implied imagery as an expression of its design themes, Royal Decree Apparel is a fledgling apparel startup whose quality identity serves to lend it credibility as it searches for its voice in a highly competitive and heavily romanticized industry.

 

Alibris

While the logo of Alibris (pronounced ?uh-LEE-briss?) is very plain in style its strength lies in the distinct color palette to which it effectively ties its brand. The mark employs overlapping rectangles whose reserved hues of brown, orange and blue evoke antiquity and literature associations in keeping with its role as an "online marketplace for independent sellers of new and used books, music, and movies, as well as rare and collectible titles".

 

Ontario Mills

Lively and engaging, the logo of Ontario, California based shopping center, the Ontario Mills, uses soft pastels, vintage stylized floral imagery along with Bristol FH typography to promises shoppers a vibrant, welcoming shopping experience.

 

Cindy Crawford Style

There's something very pleasant and homely about the logo of Cindy Crawford Style - a partnership between model, Cindy Crawford and U.S. retailer, J.C.Penney - which combines a simple but elegant CC monogram with soft pastels in an appeal to homemakers and housewives.

 

Henri Ehrhart

Although common in strategy, the monogrammed logo of French winery, Henri Ehrhart is very pleasant in execution, expressing a personal touch to offset its staid, yet sophisticated typography.