The Boston Bruins' custom badge lockup shies away from the popular trend of slick, athletic illustrations in favor of a classical stylized bear mascot with a polished, modern feel and in doing so, successfully showcases its past while embracing the present
The Mud Hens logo employs classic baseball typography and colors to evoke the romantic feel of the sport's American heritage characterized by the memories of yesteryear's happy summers and simpler times. The polished, family friendly illustration is set inside a visually pleasing symmetry and cleverly framed by an egg shape.
Cadillac successfully evokes quality and class with a logo combining a strong, sterling shield with regal banners evocative of medieval splendor and conquest set inside a greek-style wreath symbolic of greatness.
Expedia's original founding logo evoked the romanticism of the golden age of air travel when the journey was as important as the destination. The name itself, derived from the term, 'expedition', is a clever expression of the same style, anchored in Helvetica's typography which portrays the idea of an industry mainstay.
Mimicking the iconic desert rock formations of its geography, Utah's tourism logo evokes an exotic, adventurous feel which is more explicitly expressed in its"Life Elevated" tag line. The dusty orange hue compliments the brand's message of adventure while the word mark strategy plays to the strength of the name by preventing competing elements from diluting it.
Although Ebay's name (an abbreviated form of Echo Bay) is cryptic, sustained publicity has turned what is typically a liability into a valuable asset. Its four letter, two syllable name, along with variable character dimensions, bright primary colors and simple typeface combine to create a fun, friendly, approachable logo echoing the feel it aims for in its user experience.
An early dot-com era online retailer, Petopia.com's logo was a clever word mark whose initial letter doubled as a parakeet to represent its pet supply focus while infusing personality and complimenting its fun, casual typeface to mirror the pet ownership experience.
Reflecting the sport's long history and revered tradition, Nike Golf's restrained logo forms an emblem by setting its iconic swish above crossed golf clubs inside a simple shield. The san serif uppercase typography with its extra spacing adds a sophistication befitting both its corporate and high class association.
Showcasing a stylized kangaroo against the backdrop of the iconic outback sun in earthy hues, Australia's tourism logo draws upon the emotive imagery of the outback desert experience. Even at the risk of pigeonholing the Australian brand by using these elements, it effectively elevates them as a symbol not of a specific Australian experience, but as a symbol of the uniqueness of the entire Australian experience.
Amazon's iconic logo expresses friendly simplicity with its famous yellow smile cleverly doubling as an arrow pointing from A to Z (as in, Amazon sells everything from A to Z), while the warm yellow color offsets the strength and confidence of its black text. Showing careful attention to detail, the '.com' is de-emphasized with a thinner version of the font and even the edge of the 'a' lines up with the start of the smile on the left while the contour of the 'z' is shaped by the smile's corner on the right.
Creatively drawing from the city's namesake, the Phoenix Suns logo employs a striking interpretation of the mythological bird and an abbreviation (PHX) which appeals to the hip United States basketball subculture. Not only are the illustration, symmetry and color palette visually pleasing, among its staid, traditional basketball peers it is a truly unique mark.
Punctuated by an elegant monogram crest set in a golden brown hue, the St. Regis Hotel logo exudes sophistication and tradition befitting its luxury experience. Complimenting the style of the icon, the name uses strong, uppercase serif typography and a cleverly constructed "Saint" abbreviation reminiscent of European style so often associated with heritage and class.
Evoking the history of the enterprise, the Walt Disney Animation Studios logo employs a classic vintage sketch of its preeminent character set in the faded hues associated with its early work. By adopting a classic hand-drawn feel and giving equal prominence to the iconic Walt Disney signature and Mickey Mouse illustration, the company is able to depict an authentic, quality feel associated with its early story telling.
The original logo of Northwest Airlines whose geographical focus is in serving the north western states of the U.S. was a classic whose elements cleverly combined to form appropriate double meanings. The N stands for 'North' while the north-west pointing triangle to its left combines with it to form a W.
The NHL's Ottawa Senators logo is an impressively crafted illustration of a resolute ancient Roman senator, constructed using strong stroke lines which lends itself very well to both single color and embroidered applications on merchandise, the sale of which makes up a large portion of franchise revenue. Well balanced and framed by a metallic 'O' for Ottawa, the logo serves as a proud symbol and an appropriate representation of a competitive athletic team.
Greece's tourism logo is a wonderfully expressive mark which stylistically captures the texture and feel of the iconic mediterranean sunrise in a manner reflecting the laid back greek island culture. Matching the blue and white stripes of its flag, the rolling waves and orange sun create a dynamism that vividly portrays the destination's promise to its visitors.
What could easily have been a generic corporate identity, taking cues from the name, ITT Industries injects its brand with personality and meaning with an appropriately engineered visual metaphor incorporating the letters 'i', 't', 't'. Elevating the icon to the upper left corner elevates its prominence while the gray-yellow combination creates a serious yet lively feel.
Although the text of the logo is weak, the NRL's Penrith Panthers logo is carried by a very strong, expressive illustration of the team's ferocious mascot, set in a unique color palette. Especially appropriate for the nature of the sport and the league in which it competes, any fan, particularly those at the younger end of the spectrum, would enthusiastically wear merchandise this mark adorns.
The Bass Pro Shops logo features a vivid illustration expressing an authentic, rugged, hand crafted feel colored with earthy tones and asymmetrical structure to identify appropriately with the outdoor experience. In the tradition of a bait and tackle store sign bordered with rope, its logo doubles as a ready made retail store sign.
Symmetrical and conservative, the Sheraton Hotels and Resorts logo accurately reflects and expresses the storied nature of the brand and its heritage as an icon of five-star quality accommodation. Set in an elegantly simple wreath - a symbol of excellence - Sheraton's 'S' icon is a seal which lends itself to necessary versatile application, from stationery and toiletries to billboards and building signage.
Represented by a simple, graceful illustration of the country's iconic Canada Goose, Canadian Airlines' logo was an elegant symbol of and metaphor for both its Canadian heritage and its flying operations.
Drake University's athletic logo stars a skillfully crafted illustration of their bulldog mascot whose trotting posture and determined facial expression aptly portrays the competitive nature of team sports. Using simple strokes which lends the logo to versatile merchandising applications, its elements are positioned in such a way that it creates a balanced asymmetry which is as visually pleasing as its soft color set.
Just as a picture is said to be worth a thousand words, the mildly cryptic nature of Artaissance's name is offset by the visual clues offered by its icon, which is a capital 'A' stylized as an easel set against a backdrop mimicking the texture of an artist's canvas. Using a bold red, the authentic, handcrafted feel of the logo effectively matches and represents the nature of its business.
Designed by FutureBrand, the logo of Spanish professional golfer, Sergio Garcia, cleverly weaves together two strands to create an uppercase 'S' which doubles as a lowercase 'g'. Set in red and gold and styled after a gothic tradition, the mark pays tribute to his national heritage in a manner befitting the class, culture and tradition of the game.
Fandango's quirky name is a slight liability because of its Spanish roots and cryptic meaning, but its icon, a capital 'F' stylized as a ticket stub, though a fairly obvious solution, is bold, memorable and recognizable when used as a website icon (its primary application as an online movie ticket reservation service). The blue of the word mark's classic film font contrasts with the orange icon to reinforce these qualities.
Informal and friendly, the visual mark for the radio ministry of The Word For Today very cleverly uses iconic symbols of the Christian faith to construct a Calvary Chapel dove of which this organization is an offshoot. The levity of the visual mark is offset with the gravity of the word mark through its use of a conservative serif font which ultimately strikes a balance between being serious and approachable.
Representing its abstract mascot with a flaming fire[basketball]ball is a creative solution for the NBA's Miami Heat. Although the tail end of the flame could use some refinement and the hoop is a slight distraction, overall this mark is both visually pleasing and functionally practical for its wide range of application requirements.
Using variable bead shapes of vibrant colors, evocative of sea shells, to form a stylized outline of its islands is both a creative and elegant solution portraying the Bahamas as a exotic, fun-filled Caribbean destination.
Interesting and creative, the Christian Books Direct logo arranges four upright books viewed from a 45 degree offset perspective to create a cross, the iconic symbol of the Christian faith, to express its mission. Its soft color palette projects a mellow tone while its use of solid colors affords it versatility.
Bundaberg Rum's iconic polar bear adorns its wax seal which along with its use of slanted germanic text lends the logo a sense of class, tradition and modern sophistication which the hard liquor market tries to convey in an effort to encourage a high minded view of consumption. The yellow logo doubles as a bottle sticker which, when set against the deep brown color of its rum creates a striking impression.
Australian book publisher, Allen & Unwin uses a cockatoo drawn with simple brush strokes as a mascot to convey it's national heritage and staid industry. Reflecting the academic nature of its mission, the company's logo draws upon conservative elements like a name constructed by pronouns, serif, uppercase typeface and gray coloring.
Drawing from the imagery of an airport's runway lights, Brussels Airlines evokes one of the more pleasant (and possibly exciting) experiences associated with air travel, whether its the anticipation of taking off or landing. In shying away from nationalistic imagery commonly associated with national carriers, the logo could be accused of being generic, but the international nature of the city and the strong color scheme adequately refute this.
The logo of Mexican gaming and entertainment company, Caliente, expresses vibrancy and motion associated with horse racing which acts as a symbol of its diverse gambling related interests. Cleverly adding a visual element to its italicized script with a horse shaped uppercase 'C' lends it to more flexible applications without the necessity for horizontal and vertical versions.
Shying away from the typical wheat symbol, the Food Bank organization serving Northwest Ohio uses a creative icon to express the nature of its services (food) and nature of its mission (compassion) with an apple enclosing a heart.
Arizona based Community Food Bank succinctly expresses its mission with an icon combining common symbols of food (wheat) and eating (fork) with a symbol of compassion, the heart. Using casual brush strokes and a san serif font conveys the approachability and friendliness characteristic of successful charitable organizations.
Although originally designed as a logo to represent its parent company, Time Warner Cable's eye / ear icon's strength is in its long history and uniqueness. As an expression of its identity and values, it portrays the company as a simple, friendly gateway to the world of entertainment and media.
DailyLit's mission is to deliver easily digestible literary chunks to readers daily via email to make reading more compatible with the modern lifestyle. It's simple logo is cleverly structured in such a way as to evoke a recognizable literary style with its thin horizontal lines and orientation, serif typeface and book icon while maintaing an air of levity to counter the sometimes intimidating impression of literature.
Disney's corporate citizenship arm, Disney Hand, uses Mickey Mouse's iconic white cradling a heart as a symbol of its mission to be a positive and responsible influence in society, giving a friendly face to its corporate personality.
New York based Hofstra University's athletics logo is a wonderful, stylized depiction of its mascot, a lion pride. Because it essentially uses a single solid color (and a yellow highlight) the logo lends itself to versatile application, particularly in the area of merchandising.
DTE Energy (formerly Detroit Edison) enlivens the company's identity by borrowing from ancient greek mythology as a symbol of its focus, to turn what is otherwise a disposable brand with a generic, meaningless name, into a memorable one with meaningful personality.
Chennai's Twenty20 cricket team, playing in the Indian Premier League is represented by a logo with a distinctly Indian flavor, from its stylized lion to the crown adorning its work mark. Well balanced and distinct, the mark is a proud symbol of one of the league's strongest teams.
The former mark of former Cleveland Cavaliers basketball player, LeBron James, cleverly incorporated his particulars - the initials L,B and J and his jersey number, 23, along with a crown to represent his self-proclaimed nickname, King James. Versatile and compact, this logo adorned the merchandise of his Nike affiliated merchandise until he adopted the number 6 jersey.