YesterdaysClues.com

Although logos should typically be as versatile as possible by shying away from a dependence on multiple colors, gradients and intricate details, those which exist solely in the digital realm tend to be afforded greater leniency. The mark of blog, YesterdaysClues.com is a case in point, whose photo realism and vintage style vividly compliments its content which showcases and examines photos, postcards, books, magazines and advertising from the late 19th and early 20th centuries for fascinating clues to unlock the past. [Also see, alternate versions.]

Credit: Elevation 7

 

Xerox

When a brand like Xerox, which has such strong name recognition, adds an icon to its word mark, it only serves to compete for attention, confuses the focus and dilutes the brand's strength.

 

Wonka

The logo of confectionary company, Wonka is a beautifully, carefully and elegantly constructed mark evoking the child-like wonder of its legendary cinematic namesake in order to tantalize not just the taste buds, but the imagination.

 

Wingnuts

Tapping into the vintage stunt flying theme with a double entendre referring both to an aerial stuntman and a chicken wing enthusiast, the logo of California based restaurant and bar, Wingnuts, is clever, unique, balanced and beautifully illustrated. The mark clearly paints the Wingnuts dining experience as casual and fun, and is testament that the company understands the importance of a visual identity in creating an effective impression.

 

Wichita Wild

An occurrence more frequently associated with small school or little league teams, the Indoor Football League's, Wichita Wild, tears a page straight out of the local amateur league playbook by adopting the logo of a professional sports team from across the pond playing in Australia's National Rugby League, the Wests Tigers. Imitation being the sincerest form of flattery, the Wests Tigers would no doubt appreciate the compliment, but barring a written agreement and a compelling reason, this amounts to identify theft.

UPDATE: We received an anonymous email claiming that the "tiger part of the logo is a generic logo available online with no copyights associated with it. It is not the property of either team, and was found searching through logos". We have not been able to verify this because no links were provided.

 

Whistle Out

Cellphone plan comparison shopping website, Whistle Out, is represented by a happy, friendly word mark punctuated by musical notes emblematic of its purpose to give a friendly, helpful "shout out" to cellphone shoppers.

 

WestEnd Films

The logo of London based film financing, sales and production company, WestEnd Films, is a signature-like visual portmanteau of its initials which is both versatile and creative.

 

Walt Disney Animation Studios

Evoking the history of the enterprise, the Walt Disney Animation Studios logo employs a classic vintage sketch of its preeminent character set in the faded hues associated with its early work. By adopting a classic hand-drawn feel and giving equal prominence to the iconic Walt Disney signature and Mickey Mouse illustration, the company is able to depict an authentic, quality feel associated with its early story telling.

 

Walden Media

Evoking the excitement and wonder of youth, Walden Media uses a symbol of childhood - skimming pebbles across the surface of a lake - as an expression of its mission to produce family entertainment, while cleverly hiding it's initial in the motion trails.

 

Villa Grano

The logo of Brazilian bakery, Villa Grano, expresses the freshness and quality of its products with a crisply drawn, stylized visual metaphor incorporating a head of wheat and loaf of bread which is underscored with a refined, uppercase rendering of its name. The word mark's thin strokes mimic those of the icon which allow the elements to compliment, rather that compete with one another.

 

Veggie Art

The logo of Veggy Art is an elegant graphical metaphor for its very name and function. In a style mimicking its own artistic sensibilities, the mark is constructed from the company's two carefully sculpted initials designed to mimic its appetizing centerpieces and garnishes which are made entirely from fresh fruit and vegetables. For a company billing its business as fashion from food, its logo certainly reflects this with clarity and style.

 

Utah Tourism

Mimicking the iconic desert rock formations of its geography, Utah's tourism logo evokes an exotic, adventurous feel which is more explicitly expressed in its"Life Elevated" tag line. The dusty orange hue compliments the brand's message of adventure while the word mark strategy plays to the strength of the name by preventing competing elements from diluting it.

 

University of Washington Huskies

The stylized husky logo of the University of Washington is a simple, expressive and beautifully illustrated mark which lends itself almost flawlessly to every necessary application, from digital to print to merchandise. Memorable and unique, the logo is a proud visual representative for the university's athletic teams.

 

University Of Missouri

Symmetrical and compact, the monogram of the University of Missouri is quite simply very pleasing to the eye with the arms of the M mirroring the arms of the U in a fashion not unlike Lego pieces. While the mark looks great on merchandise, the one downside of this lockup is that in naturally reading from top to bottom, the tendency would be to assume that it's referring to something like Missouri University.

 

United States University

Private, for-profit college, United States University, attempts to project gravity, sobriety and academic credibility with a university seal mimicking those of its older, more respected cousins (and possibly those of the federal government). Undermining this to a degree is the almost comical magnitude of its out-sized name playing on the idea that if being named after a state is good, then being named after a country is fifty-fold better. Setting this aside, it's a beautifully and elegantly rendered mark which tends to succeed within the limitations of its field.

 

Tostitos (Tortilla Chips)

Unique and memorable, the logo of Tostitos Tortilla Chips associates itself with parties by reflecting their vibrant, fun atmosphere with its bright colors, jaunty custom typography and its personification of the word mark's middle letters as two people sharing a conversation over chips and a bowl of salsa. Hand drawn in a casual, sincere style, the logo promises not simply a salty snack, but a good time.

 

Toledo Northwest Ohio Food Bank

Shying away from the typical wheat symbol, the Food Bank organization serving Northwest Ohio uses a creative icon to express the nature of its services (food) and nature of its mission (compassion) with an apple enclosing a heart.

 

Toldeo Mud Hens

The Mud Hens logo employs classic baseball typography and colors to evoke the romantic feel of the sport's American heritage characterized by the memories of yesteryear's happy summers and simpler times. The polished, family friendly illustration is set inside a visually pleasing symmetry and cleverly framed by an egg shape.

Credit: Studio Simon

 

Tim Warner Cable

Although originally designed as a logo to represent its parent company, Time Warner Cable's eye / ear icon's strength is in its long history and uniqueness. As an expression of its identity and values, it portrays the company as a simple, friendly gateway to the world of entertainment and media.

 

Three Thieves

The Cooking Channel's Three Thieves show, follows a gang of three "regular guy" wine enthusiasts as they traverse the globe looking both to change the way that the American public thinks about wine and looking for quality wines to bottle and sell for a "steal" under their own label. This unique and fun concept is matched by a complimentary logo which expresses appropriately, if a little cryptically, the identity of the group and its exploits.

 

Three Rivers Press

The old style logo of book publisher, Three Rivers Press, depicts a small boat gently chugging its way upstream in a visual appeal to the times of yesteryear popularly associated with the prevalence of virtues like honor, respect and integrity. In appealing to this imagery and its associations, the mark, in effect, expresses those very qualities upon which the success of literary merchants is founded.

 

The Word For Today

Informal and friendly, the visual mark for the radio ministry of The Word For Today very cleverly uses iconic symbols of the Christian faith to construct a Calvary Chapel dove of which this organization is an offshoot. The levity of the visual mark is offset with the gravity of the word mark through its use of a conservative serif font which ultimately strikes a balance between being serious and approachable.

 

The University Of New Mexico

Depicting the Spanish style architecture prevalent in the state, the logo of the University of New Mexico juxtaposes a modern graphic with conservative typography to build a beautiful, descriptive and unique identity expressing its academic credentials and modern sensibilities.

 

The Rancon Group

The logo of real estate and financial services company, The Rancon Group, evokes wisdom and confidence by embedding a silhouette of the knightly chess piece, as a symbol of strategy, in the negative space of its capital R. In what is an enigmatic field to many, the visual association is both clever and effective in portraying the company as a trusted advisor and safe haven.

 

The Lodge At Brainerd Lakes

Beautifully and carefully crafted, the logo representing The Lodge At Brainerd Lakes entices visitors by evoking the romantic style of early 20th century travel posters when times were simpler and travel was more personal.

 

The Islands of the Bahamas

Using variable bead shapes of vibrant colors, evocative of sea shells, to form a stylized outline of its islands is both a creative and elegant solution portraying the Bahamas as a exotic, fun-filled Caribbean destination.

 

The Honest Company

Co-founded by Hollywood actress, Jessica Alba, The Honest Company was started in an effort to create "safe, natural, non-toxic, eco-friendly baby diapers and biodegradable wipes, organic bath/skin care and green cleaning products". Alba is quoted as saying, "there are a lot of toxic chemicals in baby products, and these toxic chemicals are linked to not just allergies and asthma, but also autism and ADHD and lots of childhood cancers, and I was horrified that products that were made for babies and children would have these toxic chemicals". With this in mind, the logo of The Honest Company attempts to portray a fresh, natural image and largely succeeds with clean stamp-like mark inset with a clever butterfly mascot whose wings double as leaves.

 

The Dream Factory

The mission of Canadian charity, The Dream Factory, is to fulfill the once-in-a-lifetime dreams of terminally ill children, a mission which is wonderfully captured in its logo which itself captures the imagination by capturing the spirit of a child's dreams with a soaring airship which acts as a visual metaphor to evoke the adjectives associated with children's dreams: freedom, excitement, adventure.

Credit: Cocoon Branding

 

The Carneros Inn

Set in a warm orange and represented by an old time scene of a winery and vineyards, The Carneros Inn's logo evokes heart warming nostalgia and comfort, reflective of the resort's experience.

 

Sydney Roosters

Australia's Sydney Roosters Football Club turns what is an awkward animal and quirky mascot into a strong, proud figurehead whose adoption was rumored to have been inspired by the French national team's mascot, "le coq".

 

Starshine Academy

The Starshine Academy is represented by a vividly creative visual metaphor depicting its mission to sow seeds of hope by sowing the "world's best [community] schools where they've never been grown before" in an effort to transform the lives of children throughout the world.

 

St. Regis Hotel

Punctuated by an elegant monogram crest set in a golden brown hue, the St. Regis Hotel logo exudes sophistication and tradition befitting its luxury experience. Complimenting the style of the icon, the name uses strong, uppercase serif typography and a cleverly constructed "Saint" abbreviation reminiscent of European style so often associated with heritage and class.

 

St Peters College Peacocks

Represented by a wonderful metaphorical juxtaposition of a beautiful aggressive peacock, the mascot of St. Peter's College was chosen for a number reasons, among being the fact that the land on which the campus exists was once owned by a man named Michael Pauw, whose last name means "peacock" in Dutch.

 

Southern Illinois Miners

Creatively fusing the team's mining roots with the baseball theme, Minor League Baseball's Southern Illinois Miners logo is a type of visual portmanteau - a baseball bat-pick axe wielding miner, artistically and expressively illustrated in a fashion which lends it to versatile merchandising applications.

 

Sheraton Hotels And Resorts

Symmetrical and conservative, the Sheraton Hotels and Resorts logo accurately reflects and expresses the storied nature of the brand and its heritage as an icon of five-star quality accommodation. Set in an elegantly simple wreath - a symbol of excellence - Sheraton's 'S' icon is a seal which lends itself to necessary versatile application, from stationery and toiletries to billboards and building signage.

 

Sergio Garcia

Designed by FutureBrand, the logo of Spanish professional golfer, Sergio Garcia, cleverly weaves together two strands to create an uppercase 'S' which doubles as a lowercase 'g'. Set in red and gold and styled after a gothic tradition, the mark pays tribute to his national heritage in a manner befitting the class, culture and tradition of the game.

 

Schaumburg Boomers

The logo of the Schaumburg Boomers is a great example of the type of creative freedom afforded to minor league baseball teams. From the quirky, localized mascot (a 'boomer' being a male prairie chicken) to its strikingly executed illustration incorporating iconic baseball elements and typography, this is the kind of unique mark which excites fans and supporters.

 

Saginaw Sting

Combative logos are the order of business for most American sports teams and rightfully so because of sport's parallels to military battles. The Continental Indoor Football League's Saginaw Sting is no exception, employing a aggressive, soaring wasp as a visual metaphor to represent what is an abstract team name. If the role of a sports team's identity is to promote competitive loyalty and solidarity, this mark succeeds admirably with a color palette reminiscent of traditional army hues.

 

Ryerson Rams

Because visual identities don't exist simply as self aggrandizing monuments to an artist's artistic talent, logo design, particularly athletic logo design should be concerned not simply with looking good on paper or screen, but working well in different sizes and on different mediums. The logo of Canada based Ryerson Rams is such a mark which is expressively and skillfully crafted with a single color and simple lines in such a way that it looks great and works practically on everything from ink on paper to embroidery on fabric.

 

Ryan Air

The logo of Irish low-cost airline, Ryanair, clearly represents its identity by combining two symbols of its personality - a stylized version of the Trinity Harp, a traditional icon of Ireland, along with the no-frills, uppercase typography of its word mark. As a pioneer in the low cost market and formerly a young upstart, Ryanair's visual identity differentiated it from its older, more staid competitors, but having established itself as a mainstay of the industry, the company faces the challenge of maintaining its brand's equity in an industry dependent upon small customer margins and high customer expectations.

 

Royal Decree Apparel

Employing royalty implied imagery as an expression of its design themes, Royal Decree Apparel is a fledgling apparel startup whose quality identity serves to lend it credibility as it searches for its voice in a highly competitive and heavily romanticized industry.

 

Pinkberry

Pinkberry's logo adopts a simple, minimal style popularly associated with the trendy and upmarket, in a move which clearly portrays its frozen product not as mere yogurt, but a luxury dessert experience.

The company's arrival turned the frozen yogurt world on its head by offering a limited set of unique flavor selections at premium prices, immediately casting its delicacies, not as something sweet for the masses, but something luxurious for the discerning.

Adopting the fictional "pinkberry" fruit as a symbol of its unusual fruit flavors, it became a trailblazer and standard bearer in the premium desserts market, aided by a mark which is a rich visual metaphor for its identity.

Credit: Ferro Concrete

 

Phoenix Suns

Creatively drawing from the city's namesake, the Phoenix Suns logo employs a striking interpretation of the mythological bird and an abbreviation (PHX) which appeals to the hip United States basketball subculture. Not only are the illustration, symmetry and color palette visually pleasing, among its staid, traditional basketball peers it is a truly unique mark.

 

Petopia.com

An early dot-com era online retailer, Petopia.com's logo was a clever word mark whose initial letter doubled as a parakeet to represent its pet supply focus while infusing personality and complimenting its fun, casual typeface to mirror the pet ownership experience.

 

Peru Tourism

Peru's tourism logo is a sharp, expressive graphical word mark which draws from the nation's exotic popular culture identity with hand crafted scripting and a capital letter styled after the tradition of ancient tribal artistry. Evoking a rich, visual flavor, the mark beckons travelers with its promise of adventure and excitement.