Creatively drawing from the city's namesake, the Phoenix Suns logo employs a striking interpretation of the mythological bird and an abbreviation (PHX) which appeals to the hip United States basketball subculture. Not only are the illustration, symmetry and color palette visually pleasing, among its staid, traditional basketball peers it is a truly unique mark.
New York based Hofstra University's athletics logo is a wonderful, stylized depiction of its mascot, a lion pride. Because it essentially uses a single solid color (and a yellow highlight) the logo lends itself to versatile application, particularly in the area of merchandising.
Amazon's iconic logo expresses friendly simplicity with its famous yellow smile cleverly doubling as an arrow pointing from A to Z (as in, Amazon sells everything from A to Z), while the warm yellow color offsets the strength and confidence of its black text. Showing careful attention to detail, the '.com' is de-emphasized with a thinner version of the font and even the edge of the 'a' lines up with the start of the smile on the left while the contour of the 'z' is shaped by the smile's corner on the right.
Expedia's original founding logo evoked the romanticism of the golden age of air travel when the journey was as important as the destination. The name itself, derived from the term, 'expedition', is a clever expression of the same style, anchored in Helvetica's typography which portrays the idea of an industry mainstay.
The Mud Hens logo employs classic baseball typography and colors to evoke the romantic feel of the sport's American heritage characterized by the memories of yesteryear's happy summers and simpler times. The polished, family friendly illustration is set inside a visually pleasing symmetry and cleverly framed by an egg shape.
A beautiful, simple graphical rendition of its Texas roots, the badge logo of Major League Soccer's FC Dallas draws from imagery popularly associated with the largest state in the Union, from its use of the state's flag colors to its lone star and Texas Longhorn mascot brandishing a Texas shaped patch on its head.
Mistakenly having thought to be named after French explorer Sieur de La Salle by a sportswriter, La Salle University which was actually named after Catholic saint, St. John-Baptiste de la Salle, ended up adopting the anomalous mascot following a student vote.
Although the text of the logo is weak, the NRL's Penrith Panthers logo is carried by a very strong, expressive illustration of the team's ferocious mascot, set in a unique color palette. Especially appropriate for the nature of the sport and the league in which it competes, any fan, particularly those at the younger end of the spectrum, would enthusiastically wear merchandise this mark adorns.
Structurally symmetrical and thematically expressive, the logo of Minor League Baseball's Bradenton Marauders is beautifully illustrated, integrating its pirate mascot into a broader elegant style associated with the romanticized 17th and 18th century Golden Age of "marauding" pirates. Every element, from its typography to its decorative swirls, combine to produce a cohesive expression of the team's novel identity.
In a curious marriage of corporate marketing and sports franchise ownership, Major League Soccer's New York Red Bulls, the adopted offspring of Red Bull Corp., reflects the identity of its corporate parent. The company's name naturally and appropriately doubles as the team's mascot while the mark clearly inherits its DNA from the parent brand. As an experiment in ultimate brand promotion, this is rivaled by very few.
An early dot-com era online retailer, Petopia.com's logo was a clever word mark whose initial letter doubled as a parakeet to represent its pet supply focus while infusing personality and complimenting its fun, casual typeface to mirror the pet ownership experience.
Just as a picture is said to be worth a thousand words, the mildly cryptic nature of Artaissance's name is offset by the visual clues offered by its icon, which is a capital 'A' stylized as an easel set against a backdrop mimicking the texture of an artist's canvas. Using a bold red, the authentic, handcrafted feel of the logo effectively matches and represents the nature of its business.
The trade-off between using a monogram and a graphic is often a choice between being descriptive (usually geographically, see the New York Yankees monogram) and expressing personality (see Baltimore Oreoles). What the Arizona Diamondbacks logo achieves is both with its D-shaped snake (diamondback), whose creativity and expression breathes personality and life into the team's identity, something for which the league's logos are not typically known.
Drake University's athletic logo stars a skillfully crafted illustration of their bulldog mascot whose trotting posture and determined facial expression aptly portrays the competitive nature of team sports. Using simple strokes which lends the logo to versatile merchandising applications, its elements are positioned in such a way that it creates a balanced asymmetry which is as visually pleasing as its soft color set.
The stylized husky logo of the University of Washington is a simple, expressive and beautifully illustrated mark which lends itself almost flawlessly to every necessary application, from digital to print to merchandise. Memorable and unique, the logo is a proud visual representative for the university's athletic teams.
Formerly known as the Transvaal Lions and the Gauteng Lions, The Golden Lions is a South African provincial rugby union team whose storied history stretches back into the late 19th century. It's mark gives the organization a proud face and acts as a strong visual metaphor not unlike tribal war totems.
Gateway's early success in selling computers directly to consumers was attributed in some degree to its creative marketing efforts, most famously tapping into its rural American ties by shipping its computers out in cow-spotted boxes. Officially adopting the cow-spotted box as its logo in 1998 the company's mark presented the company as friendly and approachable in a technology field which was commonly seen as complicated and intimidating. Although the hand drawn nature of the icon and the soft serif typography have since been refined to look more serious, the logo's metaphorical juxtaposition was a fresh, clever, effective concept which earned the company a powerful voice.
Inheriting the DNA of its NHL affiliate team, the Ottawa Senators, the logo of the American Hockey League's Binghamton Senators is arguably the perfect minor league logo, reflecting its older cousin's likeness and genetics while sporting its own fun, youthful personality. Its ties to the storied Ottawa hockey franchise afford the team credibility and gravtias, while its caricatured mascot, reminiscent of Asterix characters, plays to the strength of minor league sports which tend to emphasize fun and entertainment over pure competition. Beautifully and expressively illustrated, this mark sets a very high watermark and casts a long shadow over its competition.
The mission of Canadian charity, The Dream Factory, is to fulfill the once-in-a-lifetime dreams of terminally ill children, a mission which is wonderfully captured in its logo which itself captures the imagination by capturing the spirit of a child's dreams with a soaring airship which acts as a visual metaphor to evoke the adjectives associated with children's dreams: freedom, excitement, adventure.
Tightly integrating a rugby ball into the state's floral emblem, Australia's New South Wales Waratah's logo is restrained in concept but fresh in execution, treading well the line between tradition and innovation. Not only this, but the stylized waratah is a creative and appropriate metaphoric emblem for the state's rugby team, executed in a skillful manner worthy of the team it represents.
The logo of the Schaumburg Boomers is a great example of the type of creative freedom afforded to minor league baseball teams. From the quirky, localized mascot (a 'boomer' being a male prairie chicken) to its strikingly executed illustration incorporating iconic baseball elements and typography, this is the kind of unique mark which excites fans and supporters.
Represented by a wonderful metaphorical juxtaposition of a beautiful aggressive peacock, the mascot of St. Peter's College was chosen for a number reasons, among being the fact that the land on which the campus exists was once owned by a man named Michael Pauw, whose last name means "peacock" in Dutch.
The Loyola University Greyhounds' skillfully composed mascot counter-balanced with slanting text is a good example of two asymmetrical parts combining to produce a symmetrical whole which is both visually interesting and visually pleasing. The depiction of its greyhound, whose artistic quality is self evident, is an appropriately dynamic symbol for the institution's athletic team.
Although Ebay's name (an abbreviated form of Echo Bay) is cryptic, sustained publicity has turned what is typically a liability into a valuable asset. Its four letter, two syllable name, along with variable character dimensions, bright primary colors and simple typeface combine to create a fun, friendly, approachable logo echoing the feel it aims for in its user experience.
Pepperdine University's athletic team was formerly represented by the greek mythological god, Triton, as a personification of its waves mascot, a creative choice, but also a slightly ironic one considering the university's Christian roots.
Originally known as the Silver Foxes, influenced by the Kent State University president's raising of the breed on his farm, the name was later changed to the Golden Flashes after a college-wide team naming contest following the controversial firing of the president in 1926. The mark plays on the idea of a diving golden eagle (which can reach speeds of up to 150 miles/hour), to create a wholly original and expressive identity - an important ingredient in generating fan enthusiasm and team support.
As a testament to the area's rich steel history, Minor League Baseball's Lehigh Valley Iron Pigs are named after raw steel, known colloquially as "pig iron". Quite apart from its practical strengths - simple lines, basic color palette and balanced proportions - the logo is a wonderful visual interpretation of the team's identity which has been resoundingly endorsed as evidenced by the team's strong merchandise sales.
Representing its abstract mascot with a flaming fire[basketball]ball is a creative solution for the NBA's Miami Heat. Although the tail end of the flame could use some refinement and the hoop is a slight distraction, overall this mark is both visually pleasing and functionally practical for its wide range of application requirements.