While the logo of Alibris (pronounced ?uh-LEE-briss?) is very plain in style its strength lies in the distinct color palette to which it effectively ties its brand. The mark employs overlapping rectangles whose reserved hues of brown, orange and blue evoke antiquity and literature associations in keeping with its role as an "online marketplace for independent sellers of new and used books, music, and movies, as well as rare and collectible titles".
Australian book publisher, Allen & Unwin uses a cockatoo drawn with simple brush strokes as a mascot to convey it's national heritage and staid industry. Reflecting the academic nature of its mission, the company's logo draws upon conservative elements like a name constructed by pronouns, serif, uppercase typeface and gray coloring.
Amazon's iconic logo expresses friendly simplicity with its famous yellow smile cleverly doubling as an arrow pointing from A to Z (as in, Amazon sells everything from A to Z), while the warm yellow color offsets the strength and confidence of its black text. Showing careful attention to detail, the '.com' is de-emphasized with a thinner version of the font and even the edge of the 'a' lines up with the start of the smile on the left while the contour of the 'z' is shaped by the smile's corner on the right.
The American Heart Association logo is a classic, using a burning torch against the backdrop of a heart as symbol of its ongoing fight against heart disease which claims more lives in the United States than other disease.
The trade-off between using a monogram and a graphic is often a choice between being descriptive (usually geographically, see the New York Yankees monogram) and expressing personality (see Baltimore Oreoles). What the Arizona Diamondbacks logo achieves is both with its D-shaped snake (diamondback), whose creativity and expression breathes personality and life into the team's identity, something for which the league's logos are not typically known.
Just as a picture is said to be worth a thousand words, the mildly cryptic nature of Artaissance's name is offset by the visual clues offered by its icon, which is a capital 'A' stylized as an easel set against a backdrop mimicking the texture of an artist's canvas. Using a bold red, the authentic, handcrafted feel of the logo effectively matches and represents the nature of its business.
Showcasing a stylized kangaroo against the backdrop of the iconic outback sun in earthy hues, Australia's tourism logo draws upon the emotive imagery of the outback desert experience. Even at the risk of pigeonholing the Australian brand by using these elements, it effectively elevates them as a symbol not of a specific Australian experience, but as a symbol of the uniqueness of the entire Australian experience.
The Bass Pro Shops logo features a vivid illustration expressing an authentic, rugged, hand crafted feel colored with earthy tones and asymmetrical structure to identify appropriately with the outdoor experience. In the tradition of a bait and tackle store sign bordered with rope, its logo doubles as a ready made retail store sign.
Reflecting visually with whimsy his design company's founding philosophy about chasing dreams, flying solo and living free, first expressed on a "Stay Gold" sticker posted around the city of San Francisco, the logo of Benny Gold acts also to showcase and exemplifies his design talents and sensibilities.
Inheriting the DNA of its NHL affiliate team, the Ottawa Senators, the logo of the American Hockey League's Binghamton Senators is arguably the perfect minor league logo, reflecting its older cousin's likeness and genetics while sporting its own fun, youthful personality. Its ties to the storied Ottawa hockey franchise afford the team credibility and gravtias, while its caricatured mascot, reminiscent of Asterix characters, plays to the strength of minor league sports which tend to emphasize fun and entertainment over pure competition. Beautifully and expressively illustrated, this mark sets a very high watermark and casts a long shadow over its competition.
The Boston Bruins' custom badge lockup shies away from the popular trend of slick, athletic illustrations in favor of a classical stylized bear mascot with a polished, modern feel and in doing so, successfully showcases its past while embracing the present
Proudly adorning the top of Bradbury's single letter monogram is a quintessentially British lion styled in the tradition of those found on coats of arms, symbolizing the sport's heritage and class. Shunning the flashier graphics adopted by its counterparts, the irony is that Bradbury's logo stands out for its restraint, appropriately reflecting the quality and craftsmanship for which the cricket bat manufacturer is renowned.
Structurally symmetrical and thematically expressive, the logo of Minor League Baseball's Bradenton Marauders is beautifully illustrated, integrating its pirate mascot into a broader elegant style associated with the romanticized 17th and 18th century Golden Age of "marauding" pirates. Every element, from its typography to its decorative swirls, combine to produce a cohesive expression of the team's novel identity.
Drawing from the imagery of an airport's runway lights, Brussels Airlines evokes one of the more pleasant (and possibly exciting) experiences associated with air travel, whether its the anticipation of taking off or landing. In shying away from nationalistic imagery commonly associated with national carriers, the logo could be accused of being generic, but the international nature of the city and the strong color scheme adequately refute this.
Bundaberg Rum's iconic polar bear adorns its wax seal which along with its use of slanted germanic text lends the logo a sense of class, tradition and modern sophistication which the hard liquor market tries to convey in an effort to encourage a high minded view of consumption. The yellow logo doubles as a bottle sticker which, when set against the deep brown color of its rum creates a striking impression.
Cadillac successfully evokes quality and class with a logo combining a strong, sterling shield with regal banners evocative of medieval splendor and conquest set inside a greek-style wreath symbolic of greatness.
The logo of Mexican gaming and entertainment company, Caliente, expresses vibrancy and motion associated with horse racing which acts as a symbol of its diverse gambling related interests. Cleverly adding a visual element to its italicized script with a horse shaped uppercase 'C' lends it to more flexible applications without the necessity for horizontal and vertical versions.
Represented by a simple, graceful illustration of the country's iconic Canada Goose, Canadian Airlines' logo was an elegant symbol of and metaphor for both its Canadian heritage and its flying operations.
Punctuated by an elegant flickering candle flame icon set inside a replication of the overlapping double 'O's in its word mark, the Candlewood Suites logo adds a touch of sophistication to a brand whose position is in the mid-to-lower tier of hotel accommodations.
Widely considered the most prestigious film festival in the world, the Cannes Film Festival, named after its coastal French host city, uses a stylized olive branch to emphasizes both its association with the Mediterranean coast - an area where olive trees are ubiquitous - and with excellence - from which laurel wreaths are commonly made. Used as a type of quality seal, the hand drawn style of the olive branch juxtaposed with both its oval frame and the capitalized serif word mark presents an image that is artistic but serious.
Sometimes a great sports logo is simply a great character illustration, and the former logo of the American Hockey League's Charlotte Checkers is just that. Drawn with solid lines and simply colors, it's not only expressive, fun and appropriate, but also versatile.
Chennai's Twenty20 cricket team, playing in the Indian Premier League is represented by a logo with a distinctly Indian flavor, from its stylized lion to the crown adorning its work mark. Well balanced and distinct, the mark is a proud symbol of one of the league's strongest teams.
Interesting and creative, the Christian Books Direct logo arranges four upright books viewed from a 45 degree offset perspective to create a cross, the iconic symbol of the Christian faith, to express its mission. Its soft color palette projects a mellow tone while its use of solid colors affords it versatility.
There's something very pleasant and homely about the logo of Cindy Crawford Style - a partnership between model, Cindy Crawford and U.S. retailer, J.C.Penney - which combines a simple but elegant CC monogram with soft pastels in an appeal to homemakers and housewives.
In 1863, Lawrence being a strongly pro-abolitionist city in "free-state" Kansas, attracted the ire of pro-slavery raiders from neighboring Missouri headed by William Quantrill whose group conducted a massacre of some 180 men and boys, reducing the city to smoldering ruins. Banding together to re-open its stores and businesses and aided by the arrival of the railroad, Lawrence, Kansas rose from the ashes to become what today is recognized as both one of America's best college towns and best places to retire. Adopting the mythical phoenix as a visual expression of the city's motto, "From Ashes to Immortality", the logo of Lawrence, Kansas is a beautifully crafted mark which is both distinct and historically appropriate.
Paso Robles based Clayhouse Wines plays to its strength with a logo whose cursive signature reflects the hand-crafted nature of its wines and the four generation legacy of the family owned winery. It's balanced visually with a sophisticated rendering of 'WINES' neatly tucked underneath to create what is a simple, but effective mark.
Arizona based Community Food Bank succinctly expresses its mission with an icon combining common symbols of food (wheat) and eating (fork) with a symbol of compassion, the heart. Using casual brush strokes and a san serif font conveys the approachability and friendliness characteristic of successful charitable organizations.
Alzheimer's research and solution company, Cortica Sciences is represented by a graphical mark whose three connecting neurons form the letter 'C'. The logo's understated typography deliberately takes a back seat to its unique icon which is both an appropriate visual metaphor and memorable company figurehead.