YesterdaysClues.com

Although logos should typically be as versatile as possible by shying away from a dependence on multiple colors, gradients and intricate details, those which exist solely in the digital realm tend to be afforded greater leniency. The mark of blog, YesterdaysClues.com is a case in point, whose photo realism and vintage style vividly compliments its content which showcases and examines photos, postcards, books, magazines and advertising from the late 19th and early 20th centuries for fascinating clues to unlock the past. [Also see, alternate versions.]

Credit: Elevation 7

 

Xerox

When a brand like Xerox, which has such strong name recognition, adds an icon to its word mark, it only serves to compete for attention, confuses the focus and dilutes the brand's strength.

 

Wonka

The logo of confectionary company, Wonka is a beautifully, carefully and elegantly constructed mark evoking the child-like wonder of its legendary cinematic namesake in order to tantalize not just the taste buds, but the imagination.

 

Wingnuts

Tapping into the vintage stunt flying theme with a double entendre referring both to an aerial stuntman and a chicken wing enthusiast, the logo of California based restaurant and bar, Wingnuts, is clever, unique, balanced and beautifully illustrated. The mark clearly paints the Wingnuts dining experience as casual and fun, and is testament that the company understands the importance of a visual identity in creating an effective impression.

 

Wichita Wild

An occurrence more frequently associated with small school or little league teams, the Indoor Football League's, Wichita Wild, tears a page straight out of the local amateur league playbook by adopting the logo of a professional sports team from across the pond playing in Australia's National Rugby League, the Wests Tigers. Imitation being the sincerest form of flattery, the Wests Tigers would no doubt appreciate the compliment, but barring a written agreement and a compelling reason, this amounts to identify theft.

UPDATE: We received an anonymous email claiming that the "tiger part of the logo is a generic logo available online with no copyights associated with it. It is not the property of either team, and was found searching through logos". We have not been able to verify this because no links were provided.

 

Whistle Out

Cellphone plan comparison shopping website, Whistle Out, is represented by a happy, friendly word mark punctuated by musical notes emblematic of its purpose to give a friendly, helpful "shout out" to cellphone shoppers.

 

WestEnd Films

The logo of London based film financing, sales and production company, WestEnd Films, is a signature-like visual portmanteau of its initials which is both versatile and creative.

 

Walt Disney Animation Studios

Evoking the history of the enterprise, the Walt Disney Animation Studios logo employs a classic vintage sketch of its preeminent character set in the faded hues associated with its early work. By adopting a classic hand-drawn feel and giving equal prominence to the iconic Walt Disney signature and Mickey Mouse illustration, the company is able to depict an authentic, quality feel associated with its early story telling.

 

Walden Media

Evoking the excitement and wonder of youth, Walden Media uses a symbol of childhood - skimming pebbles across the surface of a lake - as an expression of its mission to produce family entertainment, while cleverly hiding it's initial in the motion trails.

 

Villa Grano

The logo of Brazilian bakery, Villa Grano, expresses the freshness and quality of its products with a crisply drawn, stylized visual metaphor incorporating a head of wheat and loaf of bread which is underscored with a refined, uppercase rendering of its name. The word mark's thin strokes mimic those of the icon which allow the elements to compliment, rather that compete with one another.

 

Veggie Art

The logo of Veggy Art is an elegant graphical metaphor for its very name and function. In a style mimicking its own artistic sensibilities, the mark is constructed from the company's two carefully sculpted initials designed to mimic its appetizing centerpieces and garnishes which are made entirely from fresh fruit and vegetables. For a company billing its business as fashion from food, its logo certainly reflects this with clarity and style.

 

Utah Tourism

Mimicking the iconic desert rock formations of its geography, Utah's tourism logo evokes an exotic, adventurous feel which is more explicitly expressed in its"Life Elevated" tag line. The dusty orange hue compliments the brand's message of adventure while the word mark strategy plays to the strength of the name by preventing competing elements from diluting it.

 

University of Washington Huskies

The stylized husky logo of the University of Washington is a simple, expressive and beautifully illustrated mark which lends itself almost flawlessly to every necessary application, from digital to print to merchandise. Memorable and unique, the logo is a proud visual representative for the university's athletic teams.

 

University Of Missouri

Symmetrical and compact, the monogram of the University of Missouri is quite simply very pleasing to the eye with the arms of the M mirroring the arms of the U in a fashion not unlike Lego pieces. While the mark looks great on merchandise, the one downside of this lockup is that in naturally reading from top to bottom, the tendency would be to assume that it's referring to something like Missouri University.

 

United States University

Private, for-profit college, United States University, attempts to project gravity, sobriety and academic credibility with a university seal mimicking those of its older, more respected cousins (and possibly those of the federal government). Undermining this to a degree is the almost comical magnitude of its out-sized name playing on the idea that if being named after a state is good, then being named after a country is fifty-fold better. Setting this aside, it's a beautifully and elegantly rendered mark which tends to succeed within the limitations of its field.