Hofstra Pride

New York based Hofstra University's athletics logo is a wonderful, stylized depiction of its mascot, a lion pride. Because it essentially uses a single solid color (and a yellow highlight) the logo lends itself to versatile application, particularly in the area of merchandising.

 

Disney Hand

Disney's corporate citizenship arm, Disney Hand, uses Mickey Mouse's iconic white cradling a heart as a symbol of its mission to be a positive and responsible influence in society, giving a friendly face to its corporate personality.

 

The Carneros Inn

Set in a warm orange and represented by an old time scene of a winery and vineyards, The Carneros Inn's logo evokes heart warming nostalgia and comfort, reflective of the resort's experience.

 

DailyLit

DailyLit's mission is to deliver easily digestible literary chunks to readers daily via email to make reading more compatible with the modern lifestyle. It's simple logo is cleverly structured in such a way as to evoke a recognizable literary style with its thin horizontal lines and orientation, serif typeface and book icon while maintaing an air of levity to counter the sometimes intimidating impression of literature.

 

Tim Warner Cable

Although originally designed as a logo to represent its parent company, Time Warner Cable's eye / ear icon's strength is in its long history and uniqueness. As an expression of its identity and values, it portrays the company as a simple, friendly gateway to the world of entertainment and media.

 

Community Food Bank

Arizona based Community Food Bank succinctly expresses its mission with an icon combining common symbols of food (wheat) and eating (fork) with a symbol of compassion, the heart. Using casual brush strokes and a san serif font conveys the approachability and friendliness characteristic of successful charitable organizations.

 

Toledo Northwest Ohio Food Bank

Shying away from the typical wheat symbol, the Food Bank organization serving Northwest Ohio uses a creative icon to express the nature of its services (food) and nature of its mission (compassion) with an apple enclosing a heart.

 

Caliente

The logo of Mexican gaming and entertainment company, Caliente, expresses vibrancy and motion associated with horse racing which acts as a symbol of its diverse gambling related interests. Cleverly adding a visual element to its italicized script with a horse shaped uppercase 'C' lends it to more flexible applications without the necessity for horizontal and vertical versions.

 

Brussels Airlines

Drawing from the imagery of an airport's runway lights, Brussels Airlines evokes one of the more pleasant (and possibly exciting) experiences associated with air travel, whether its the anticipation of taking off or landing. In shying away from nationalistic imagery commonly associated with national carriers, the logo could be accused of being generic, but the international nature of the city and the strong color scheme adequately refute this.

 

Allen & Unwin

Australian book publisher, Allen & Unwin uses a cockatoo drawn with simple brush strokes as a mascot to convey it's national heritage and staid industry. Reflecting the academic nature of its mission, the company's logo draws upon conservative elements like a name constructed by pronouns, serif, uppercase typeface and gray coloring.

 

Bundaberg Rum

Bundaberg Rum's iconic polar bear adorns its wax seal which along with its use of slanted germanic text lends the logo a sense of class, tradition and modern sophistication which the hard liquor market tries to convey in an effort to encourage a high minded view of consumption. The yellow logo doubles as a bottle sticker which, when set against the deep brown color of its rum creates a striking impression.

 

Christian Books Direct

Interesting and creative, the Christian Books Direct logo arranges four upright books viewed from a 45 degree offset perspective to create a cross, the iconic symbol of the Christian faith, to express its mission. Its soft color palette projects a mellow tone while its use of solid colors affords it versatility.

 

The Islands of the Bahamas

Using variable bead shapes of vibrant colors, evocative of sea shells, to form a stylized outline of its islands is both a creative and elegant solution portraying the Bahamas as a exotic, fun-filled Caribbean destination.

 

Miami Heat

Representing its abstract mascot with a flaming fire[basketball]ball is a creative solution for the NBA's Miami Heat. Although the tail end of the flame could use some refinement and the hoop is a slight distraction, overall this mark is both visually pleasing and functionally practical for its wide range of application requirements.

 

The Word For Today

Informal and friendly, the visual mark for the radio ministry of The Word For Today very cleverly uses iconic symbols of the Christian faith to construct a Calvary Chapel dove of which this organization is an offshoot. The levity of the visual mark is offset with the gravity of the word mark through its use of a conservative serif font which ultimately strikes a balance between being serious and approachable.