Oxford University Press

For a brand with a strong name and significant name recognition, a graphical icon tends weaken the logo by distracting from and competing against it for attention [see Xerox, Wacom]. Oxford University Press plays to its name's strength by emphasizing its scholarly, academic Oxford University association with a customized word mark which fuses some of its letters together to infuse interest, uniqueness and personality to a logo which could easily be boring and disposable.