The logo of Mexican gaming and entertainment company, Caliente, expresses vibrancy and motion associated with horse racing which acts as a symbol of its diverse gambling related interests. Cleverly adding a visual element to its italicized script with a horse shaped uppercase 'C' lends it to more flexible applications without the necessity for horizontal and vertical versions.

In Old Caliente, Inset: Roy Rogers, Far Left: Roy Rogers, Second from Left: Mary Hart, 1939

In Old Caliente, George 'Gabby' Hayes, Roy Rogers, Mary Hart, 1939