Australia

Showcasing a stylized kangaroo against the backdrop of the iconic outback sun in earthy hues, Australia's tourism logo draws upon the emotive imagery of the outback desert experience. Even at the risk of pigeonholing the Australian brand by using these elements, it effectively elevates them as a symbol not of a specific Australian experience, but as a symbol of the uniqueness of the entire Australian experience.

W. W. Armstrong, Cricket Player from Australia