Out of Print

Mimicking the retro style of yesteryear to reflect the classic vintage book cover designs adorning its t-shirts, the logo of Out of Print is a round rubber stamp imprint whose highest use coincided with the golden age of ribbon typewriters. Appropriate not just in style, but also in substance, the name is a play on the words of a book classification or notification, something with which rubber stamp imprints are commonly associated. The irony is that the appropriateness of its mark can also cut the other way as a weakness because although as a name, "Out of Print" is distinct and unique, as a statement it is generic. This potential weakness, though is offset by the context in which its names appears, a good example being its website address, outofprintclothing.com, which clearly describes its mission.