Home Away (HomeAway.com)

Vacation rentals website, HomeAway.com, uses a birdhouse to good effect as a visual expression of its competitive advantage in the accommodation industry by reflecting its rhetorical allusion to "a home away from home". The novel graphical approach with its subtle association to a chirping bird, emphasizes the personal, homely nature of the home rental experience in contrast to the traditional big box hotel experience, often summed up by comparing a house to a home.