Cadillac

Cadillac successfully evokes quality and class with a logo combining a strong, sterling shield with regal banners evocative of medieval splendor and conquest set inside a greek-style wreath symbolic of greatness.

 

Dreamworks Pictures

DreamWorks Pictures' powerfully evocative illustration of a boy fishing from a crescent moon is a fantastical personification of movie magic and a compliment to the company's richly expressive name.

 

Nike Golf

Reflecting the sport's long history and revered tradition, Nike Golf's restrained logo forms an emblem by setting its iconic swish above crossed golf clubs inside a simple shield. The san serif uppercase typography with its extra spacing adds a sophistication befitting both its corporate and high class association.

 

Walt Disney Animation Studios

Evoking the history of the enterprise, the Walt Disney Animation Studios logo employs a classic vintage sketch of its preeminent character set in the faded hues associated with its early work. By adopting a classic hand-drawn feel and giving equal prominence to the iconic Walt Disney signature and Mickey Mouse illustration, the company is able to depict an authentic, quality feel associated with its early story telling.

 

Northwest Airlines

The original logo of Northwest Airlines whose geographical focus is in serving the north western states of the U.S. was a classic whose elements cleverly combined to form appropriate double meanings. The N stands for 'North' while the north-west pointing triangle to its left combines with it to form a W.

 

ITT Industries

What could easily have been a generic corporate identity, taking cues from the name, ITT Industries injects its brand with personality and meaning with an appropriately engineered visual metaphor incorporating the letters 'i', 't', 't'. Elevating the icon to the upper left corner elevates its prominence while the gray-yellow combination creates a serious yet lively feel.

 

Bass Pro Shops

The Bass Pro Shops logo features a vivid illustration expressing an authentic, rugged, hand crafted feel colored with earthy tones and asymmetrical structure to identify appropriately with the outdoor experience. In the tradition of a bait and tackle store sign bordered with rope, its logo doubles as a ready made retail store sign.

 

Canadian Airlines

Represented by a simple, graceful illustration of the country's iconic Canada Goose, Canadian Airlines' logo was an elegant symbol of and metaphor for both its Canadian heritage and its flying operations.

 

Brussels Airlines

Drawing from the imagery of an airport's runway lights, Brussels Airlines evokes one of the more pleasant (and possibly exciting) experiences associated with air travel, whether its the anticipation of taking off or landing. In shying away from nationalistic imagery commonly associated with national carriers, the logo could be accused of being generic, but the international nature of the city and the strong color scheme adequately refute this.

 

Allen & Unwin

Australian book publisher, Allen & Unwin uses a cockatoo drawn with simple brush strokes as a mascot to convey it's national heritage and staid industry. Reflecting the academic nature of its mission, the company's logo draws upon conservative elements like a name constructed by pronouns, serif, uppercase typeface and gray coloring.

 

Caliente

The logo of Mexican gaming and entertainment company, Caliente, expresses vibrancy and motion associated with horse racing which acts as a symbol of its diverse gambling related interests. Cleverly adding a visual element to its italicized script with a horse shaped uppercase 'C' lends it to more flexible applications without the necessity for horizontal and vertical versions.

 

Tim Warner Cable

Although originally designed as a logo to represent its parent company, Time Warner Cable's eye / ear icon's strength is in its long history and uniqueness. As an expression of its identity and values, it portrays the company as a simple, friendly gateway to the world of entertainment and media.

 

Cortica Neurosciences

Alzheimer's research and solution company, Cortica Sciences is represented by a graphical mark whose three connecting neurons form the letter 'C'. The logo's understated typography deliberately takes a back seat to its unique icon which is both an appropriate visual metaphor and memorable company figurehead.

Credit: Dan Gutierrez Design

 

Ryan Air

The logo of Irish low-cost airline, Ryanair, clearly represents its identity by combining two symbols of its personality - a stylized version of the Trinity Harp, a traditional icon of Ireland, along with the no-frills, uppercase typography of its word mark. As a pioneer in the low cost market and formerly a young upstart, Ryanair's visual identity differentiated it from its older, more staid competitors, but having established itself as a mainstay of the industry, the company faces the challenge of maintaining its brand's equity in an industry dependent upon small customer margins and high customer expectations.

 

Olive Media

The challenge for branding firms like Olive Media is that their own logos are an explicit expression of their own expertise, an advertisement for their own services. In this case, the company's fresh, quirky name appropriately reflects the creative nature of its business while its graphical counterpart, an olive embedded in the negative space of its single letter monogram, is both appropriate and clever enough to prove that the company can be trusted with the brands of others.

 

Knight Transportation

The logo of Knight Transportation, whose presence on American freeways is ubiquitous, is a well crafted mark which creatively embeds the heads of both a medieval knight and his horse in the negative and positive space of its single letter monogram. Amidst the mass of poor competitors' logos, Knight Transportation's mark lends credibility and professionalism to the company and its operations.

Credit: Summation