Wonka

The logo of confectionary company, Wonka is a beautifully, carefully and elegantly constructed mark evoking the child-like wonder of its legendary cinematic namesake in order to tantalize not just the taste buds, but the imagination.

 

Wingnuts

Tapping into the vintage stunt flying theme with a double entendre referring both to an aerial stuntman and a chicken wing enthusiast, the logo of California based restaurant and bar, Wingnuts, is clever, unique, balanced and beautifully illustrated. The mark clearly paints the Wingnuts dining experience as casual and fun, and is testament that the company understands the importance of a visual identity in creating an effective impression.

 

WestEnd Films

The logo of London based film financing, sales and production company, WestEnd Films, is a signature-like visual portmanteau of its initials which is both versatile and creative.

 

Walt Disney Animation Studios

Evoking the history of the enterprise, the Walt Disney Animation Studios logo employs a classic vintage sketch of its preeminent character set in the faded hues associated with its early work. By adopting a classic hand-drawn feel and giving equal prominence to the iconic Walt Disney signature and Mickey Mouse illustration, the company is able to depict an authentic, quality feel associated with its early story telling.

 

Walden Media

Evoking the excitement and wonder of youth, Walden Media uses a symbol of childhood - skimming pebbles across the surface of a lake - as an expression of its mission to produce family entertainment, while cleverly hiding it's initial in the motion trails.

 

Villa Grano

The logo of Brazilian bakery, Villa Grano, expresses the freshness and quality of its products with a crisply drawn, stylized visual metaphor incorporating a head of wheat and loaf of bread which is underscored with a refined, uppercase rendering of its name. The word mark's thin strokes mimic those of the icon which allow the elements to compliment, rather that compete with one another.

 

Tim Warner Cable

Although originally designed as a logo to represent its parent company, Time Warner Cable's eye / ear icon's strength is in its long history and uniqueness. As an expression of its identity and values, it portrays the company as a simple, friendly gateway to the world of entertainment and media.

 

Three Thieves

The Cooking Channel's Three Thieves show, follows a gang of three "regular guy" wine enthusiasts as they traverse the globe looking both to change the way that the American public thinks about wine and looking for quality wines to bottle and sell for a "steal" under their own label. This unique and fun concept is matched by a complimentary logo which expresses appropriately, if a little cryptically, the identity of the group and its exploits.

 

Three Rivers Press

The old style logo of book publisher, Three Rivers Press, depicts a small boat gently chugging its way upstream in a visual appeal to the times of yesteryear popularly associated with the prevalence of virtues like honor, respect and integrity. In appealing to this imagery and its associations, the mark, in effect, expresses those very qualities upon which the success of literary merchants is founded.

 

The Rancon Group

The logo of real estate and financial services company, The Rancon Group, evokes wisdom and confidence by embedding a silhouette of the knightly chess piece, as a symbol of strategy, in the negative space of its capital R. In what is an enigmatic field to many, the visual association is both clever and effective in portraying the company as a trusted advisor and safe haven.

 

The Honest Company

Co-founded by Hollywood actress, Jessica Alba, The Honest Company was started in an effort to create "safe, natural, non-toxic, eco-friendly baby diapers and biodegradable wipes, organic bath/skin care and green cleaning products". Alba is quoted as saying, "there are a lot of toxic chemicals in baby products, and these toxic chemicals are linked to not just allergies and asthma, but also autism and ADHD and lots of childhood cancers, and I was horrified that products that were made for babies and children would have these toxic chemicals". With this in mind, the logo of The Honest Company attempts to portray a fresh, natural image and largely succeeds with clean stamp-like mark inset with a clever butterfly mascot whose wings double as leaves.

 

Ryan Air

The logo of Irish low-cost airline, Ryanair, clearly represents its identity by combining two symbols of its personality - a stylized version of the Trinity Harp, a traditional icon of Ireland, along with the no-frills, uppercase typography of its word mark. As a pioneer in the low cost market and formerly a young upstart, Ryanair's visual identity differentiated it from its older, more staid competitors, but having established itself as a mainstay of the industry, the company faces the challenge of maintaining its brand's equity in an industry dependent upon small customer margins and high customer expectations.

 

Royal Decree Apparel

Employing royalty implied imagery as an expression of its design themes, Royal Decree Apparel is a fledgling apparel startup whose quality identity serves to lend it credibility as it searches for its voice in a highly competitive and heavily romanticized industry.

 

Pinkberry

Pinkberry's logo adopts a simple, minimal style popularly associated with the trendy and upmarket, in a move which clearly portrays its frozen product not as mere yogurt, but a luxury dessert experience.

The company's arrival turned the frozen yogurt world on its head by offering a limited set of unique flavor selections at premium prices, immediately casting its delicacies, not as something sweet for the masses, but something luxurious for the discerning.

Adopting the fictional "pinkberry" fruit as a symbol of its unusual fruit flavors, it became a trailblazer and standard bearer in the premium desserts market, aided by a mark which is a rich visual metaphor for its identity.

Credit: Ferro Concrete

 

Papyrus

Named after the earliest form of paper crafted from the papyrus plant and specializing in greeting cards, stationery and printing services, the logo of Papyrus reflects the creativity, elegance and eloquence of its products and philosophy in a manner which is unique and memorable. Although the significance of its hummingbird icon is cryptic (symbolizing the legend which "say[s] that hummingbirds float free of time, carrying our hopes for love, joy and celebration"), its beautiful rendering and unique color is a visual asset which reinforces the emotive mission of the company.

 

Oxford University Press

For a brand with a strong name and significant name recognition, a graphical icon tends weaken the logo by distracting from and competing against it for attention [see Xerox, Wacom]. Oxford University Press plays to its name's strength by emphasizing its scholarly, academic Oxford University association with a customized word mark which fuses some of its letters together to infuse interest, uniqueness and personality to a logo which could easily be boring and disposable.