Oxford University Press

For a brand with a strong name and significant name recognition, a graphical icon tends weaken the logo by distracting from and competing against it for attention [see Xerox, Wacom]. Oxford University Press plays to its name's strength by emphasizing its scholarly, academic Oxford University association with a customized word mark which fuses some of its letters together to infuse interest, uniqueness and personality to a logo which could easily be boring and disposable.

 

Papyrus

Named after the earliest form of paper crafted from the papyrus plant and specializing in greeting cards, stationery and printing services, the logo of Papyrus reflects the creativity, elegance and eloquence of its products and philosophy in a manner which is unique and memorable. Although the significance of its hummingbird icon is cryptic (symbolizing the legend which "say[s] that hummingbirds float free of time, carrying our hopes for love, joy and celebration"), its beautiful rendering and unique color is a visual asset which reinforces the emotive mission of the company.

 

Hero Insurance Services

The logo of now merged insurance company, Hero Insurance Services, featured an anonymous, generic superhero which positioned the company as a trusted and able ally in a world of figurative villains. Suave, novel and confident, its mascot portrays the company as a tenant on the simple, friendly and fun side of the insurance industry town, which as a whole is often associated with stuffiness and complicated bureaucracy. Although this image carries a possible negative connotation for those comforted by the stability and dependability also associated with older institutions, its positioning through this mark likely attracted the business of a younger audience and earned the company the opportunity to prove itself more than a pretty face; to prove that although the company doesn't take itself too seriously, it does its customers and their needs.

 

Bradbury

Proudly adorning the top of Bradbury's single letter monogram is a quintessentially British lion styled in the tradition of those found on coats of arms, symbolizing the sport's heritage and class. Shunning the flashier graphics adopted by its counterparts, the irony is that Bradbury's logo stands out for its restraint, appropriately reflecting the quality and craftsmanship for which the cricket bat manufacturer is renowned.

 

The Rancon Group

The logo of real estate and financial services company, The Rancon Group, evokes wisdom and confidence by embedding a silhouette of the knightly chess piece, as a symbol of strategy, in the negative space of its capital R. In what is an enigmatic field to many, the visual association is both clever and effective in portraying the company as a trusted advisor and safe haven.

 

Three Thieves

The Cooking Channel's Three Thieves show, follows a gang of three "regular guy" wine enthusiasts as they traverse the globe looking both to change the way that the American public thinks about wine and looking for quality wines to bottle and sell for a "steal" under their own label. This unique and fun concept is matched by a complimentary logo which expresses appropriately, if a little cryptically, the identity of the group and its exploits.

 

Ivanka Trump

Sophisticated and stylish, the logo representing the fashion label of Donald Trump progeny, Ivanka, reflects the upmarket, fashion conscious audience to whom its products are targeted. The restrained uppercase serif typography anchors the mark and sets the tone and context in which the stylized monogram conveys luxury rather than frivolity which it would risk doing in isolation.

 

Majestic American Line

Recalling the romantic heyday of luxury train travel, the mark of Majestic American Line both in name and appearance excites the imagination.

 

Henri Ehrhart

Although common in strategy, the monogrammed logo of French winery, Henri Ehrhart is very pleasant in execution, expressing a personal touch to offset its staid, yet sophisticated typography.

 

Clayhouse Wines

Paso Robles based Clayhouse Wines plays to its strength with a logo whose cursive signature reflects the hand-crafted nature of its wines and the four generation legacy of the family owned winery. It's balanced visually with a sophisticated rendering of 'WINES' neatly tucked underneath to create what is a simple, but effective mark.

 

Inventionland

Combining a light bulb and gear wheel, the symbols of ideas and innovation, Inventionland's logo clearly expresses its purpose as an ideas lab with a mark that, although fairly obvious in concept, is sharp in execution.

 

Royal Decree Apparel

Employing royalty implied imagery as an expression of its design themes, Royal Decree Apparel is a fledgling apparel startup whose quality identity serves to lend it credibility as it searches for its voice in a highly competitive and heavily romanticized industry.

 

Hangar 24 Brewery

The logo of Redlands, California based brewery, Hangar 24, which is located in an old War War 2 era building, channels the founder's enthusiasm for vintage aircraft with a nod to the romanticism associated with the Golden Age of Aviation. The brand hitches a ride on the coat tails of early 20th century nostalgia and in so doing clearly defines itself as an unique, authentic, hand-crafted brew on a shelf awash with synthetic competitors. [Also see, alternate versions.]

Credit: The Brandit

 

WestEnd Films

The logo of London based film financing, sales and production company, WestEnd Films, is a signature-like visual portmanteau of its initials which is both versatile and creative.

 

Mikes Pies

Named for its founder, Mike Martin, a former linebacker for the NFL's Chicago Bears, the logo of Mike's Pies is simple, friendly and distinct, and although not particularly inspiring, it is effective in drawing on the strength of its celebrity association by name and its standard bearing Key Lime Pie by graphic. While its emphasis on the lime is appropriate considering its history and award winning status, it may be a hindrance to its efforts to be known for its other pie and cheesecake offerings.

 

Cadillac

Cadillac successfully evokes quality and class with a logo combining a strong, sterling shield with regal banners evocative of medieval splendor and conquest set inside a greek-style wreath symbolic of greatness.